About Us

Search Laboratory was founded by mathematician Ian Harris in 2005 to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.

Ian is an internet innovator. Fed up of seeing budgets thrown blindly into digital marketing, when he was Chief Technology Officer for a leading web translation software company he also spotted the market need for a more robust PPC bid management system.

This led to the creation of BidLab™, our proprietary bid management software, and subsequently to a suite of productivity, research and management tools that complement the Google technology stack, and integrate with other leading commercial solutions.

This highly analytical and ethical approach remains a core value in a business which now employs over 140 people, has offices in Leeds, London and New York, and manages millions of dollars, pounds and euros of our clients‘ online media investments each month.

We are Search Laboratory, and our values make us who we are.  

We are innovative. 

We champion change. We’re not afraid to lead the way and do what hasn’t been done before. 

We are transparent. 

We’re open, honest and fair in the work we do, and with everyone we work with.

We are respectful.  

We believe everyone should have a voice. We listen to our colleagues, our clients, our community and our planet.  

We are accountable. 

We work hard and do what we say we’re going to do.


Making meaningful connections across the world. #weareSL

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“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect, we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM

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