Search Laboratory was founded by mathematician Ian Harris in 2005 to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.
Ian is an internet innovator. Fed up of seeing budgets thrown blindly into digital marketing, when he was Chief Technology Officer for a leading web translation software company he also spotted the market need for a more robust PPC bid management system.
This led to the creation of BidLab™, our proprietary bid management software, and subsequently to a suite of productivity, research and management tools that complement the Google technology stack, and integrate with other leading commercial solutions.
This highly analytical and ethical approach remains a core value in a business which now employs over 140 people, has offices in Leeds, London and New York, and manages millions of dollars, pounds and euros of our clients‘ online media investments each month.
“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect, we are in a really good place with Search Laboratory.”
Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM