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Search Laboratory’s website translation experts ensure that, when you launch your website in a new territory, it will rank from day one. Our website translation service takes a localised approach. This means our multilingual experts can consider the cultural and linguistical nuances that truly capture and engage local audiences.
From here, the website translation team can then work with our international SEO and global PPC specialists to create effective digital marketing strategies that lead to sustained and lucrative international success.
Literal website translation doesn’t deliver an authentic experience or drive engagement. That’s why Search Laboratory’s dedicated team of mother-tongue linguists use their knowledge of cultural norms to carry out thorough keyword research. This approach discovers relevant country-specific terms, which resonate much stronger with target audiences on a local level.
As our website translation service is housed alongside Search Laboratory’s other international digital marketing teams in Leeds, this means our experts can effectively collaborate in devising a unique, full service international digital marketing strategy for your business.
TollFreeForwarding wanted to expand away from the competitive US market, so the brand was able to stay visible online. Our global marketing experts conducted in-depth research and found the Spanish-speaking community was the strongest customer base TollFreeForwarding could target.
Once our international SEO, technical SEO, and website translation teams learnt this information, they came together and devised an SEO strategy that increased organic sales for TollFreeForwarding by 23%.
“They have an international footprint and international team members that help us scale campaigns across the globe. They provide a huge value-add as we know that a Google translate of an English campaign just doesn’t work.”
Ryan Black, Senior Manager, Digital Marketing, Staar Surgical
For this on-demand webinar our Internatinal Manager, Harriet Barnett is joined by our Head of International, Nicola Winters, and Arthur Rosalino, International Growth Consultant at Google.
Together Harriet, Nicola, and Arthur explain how businesses can maximise the opportunities that can come from ‘going global’, by optimising their digital efforts in new international territories.
By doing this, brands can connect with customers in various ways, including linguistically and culturally appropirate website translation, that ultimately leads to prolonged global success.
Does your website need translating for a new market?Contact us and we can help
