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Long-time client TollFreeForwarding was keen to explore international expansion and growth so it could expand from the very competitive US market and maintain visibility online.
To unearth the most suitable market for TollFreeForwarding, our international digital marketing experts conducted in-depth research and discovered the Spanish-speaking community was the strongest customer base TollFreeForwarding could target.
Once our global marketing experts learned this information, our international SEO, technical SEO, and website translation teams came together to begin creating and optimising a Spanish version of the TollFreeForwarding website.
Because of the large number of webpages that needed localising for the Hispanic market, our teams devised a detailed international SEO strategy that contained various stages so that the optimisation project could take place over several months.
Through the guidance of our technical SEO team, TollFreeForwarding updated the CMS so that the website could handle multiple languages. In addition, the team fully managed content updates throughout the project in TollFreeForwarding’s bespoke CMS.
Our website translation specialists conducted localised keyword research and user analysis to ensure the content resonated with and was culturally appropriate for Hispanic users. One method our team used to examine how people in the Spanish-speaking community searched for virtual phone numbers on Google was to conduct local keyword research and assess their search behaviour.
This helped the team understand specific cultural nuances that needed to be considered when creating content for Spanish users. The results from this research were then applied to the equivalent location pages on the Spanish version of the TollFreeForwarding website.
Our mother-tongue digital marketing experts took the native keyword research and localised webpage content, meta titles, and descriptions, so they resonated better with Spanish users. The team also updated out-of-date content and added new sections of content to web pages to ensure web pages resonated with Spanish-speaking users.
Along with updating webpage content on the Spanish version of the website, our international digital marketing team also:
TollFreeForwarding has seen fantastic results since entering the Spanish market and the work our international SEO, technical SEO, and website translation teams carried out.
In less than nine months the Spanish-speaking market has seen significant growth, and these uplifts have yielded real business growth, with a 12% increase in sales from Spanish speakers and an overall increase in organic sales of 23% for TollFreeForwarding.
“It’s great to see the results of our international strategy to expand Tollfreeforwarding’s Spanish targeting. This growth has been made possible thanks to the trust of our client. It’s been great to provide knowledge of the Spanish speaking market and adapt our strategy for greater visibility and reach.
These results highlight the value of a solid global strategy and the importance of local expertise to connect authentically and effectively with the audience. We are committed to continuing in this direction to support global expansion into new markets and our client’s growth.”
Cristina Donaire – International Digital Campaign Manager.
Following the success of expanding TollFreeForwarding into the Spanish-speaking community, the client is now working with our international experts to explore more global opportunities in new markets. By updating its CMS as part of the Spanish market expansion, TollFreeForwarding’s website is better suited to handle multiple languages, making the technical aspects of future international expansions much easier. Our experts have also undertaken a project to redesign TollFreeForwarding’s webpage designs, ensuring prolonged success in their local US and international territories.
In our Future of SEO report, our Head of SEO, James Bentham, and our Director of SEO, Amy Banks, address the challenges facing organic search, such as the rise of Generative AI, and provide actionable solutions to deal with them.
James and Amy’s report arms marketers and businesses with future-proofed resolutions to these issues, resulting in a stronger global search strategy and sustainable success.
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