More than ever, digital marketing needs refined strategies to reach and retain your ideal customers.
As we gather more data on the journeys customers make during the decision-making process, the more it becomes clear that success results from integrated strategies that make it easy for them to choose you over the competition.
Lean on our experience
Since 2005 we have delivered thousands of campaigns, in over 100 countries, over 30 languages, and in dozens of industries. From experience and data, we have learned what works, and what doesn’t.
Whatever your industry, our strategists will work with you to understand your business, your customers and your goals. Then work with you to formulate the most appropriate strategy to achieve them.
In this workshop, you will learn how to overcome the challenges faced by companies selling high-valued purchases, how to shift towards a modelled world using centralised data, and why every business should have a data roadmap, as well as how to build yours.
What you will learn:
How to overcome the challenges of high-value purchases
Long user journeys
Multiple devices and touchpoints
Justifying upper-funnel investment
How to build an attribution solution to better define your marketing investment strategy across the user journey
How to incorporate modelling and machine learning into your digital strategy
How to identify your data pain points and build your data roadmap
How the digital maturity solution will set you up for future success.
In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth. Gaining perspective over the true value of your costing and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.
What you will learn:
Realigning your digital marketing to the real KPIs that drive business growth
How to break through a growth plateau
How to incorporate first-party data to build a profit-focused growth strategy, that includes:
Establishing the impact of product margins
Customer lifetime value (CLV)
Customer acquisition costs (CAC)
Defining a roadmap to increase your digital maturity
Building a foundation that enables a profitable return based on your digital marketing budget.