It starts and ends with your customers

More than ever, digital marketing needs refined strategies to reach and retain your ideal customers.

As we gather more data on the journeys customers make during the decision-making process, the more it becomes clear that success results from integrated strategies that make it easy for them to choose you over the competition.

Lean on our experience

Since 2005 we have delivered thousands of campaigns, in over 100 countries, over 30 languages, and in dozens of industries. From experience and data, we have learned what works, and what doesn’t.

Whatever your industry, our strategists will work with you to understand your business, your customers and your goals. Then work with you to formulate the most appropriate strategy to achieve them.

Watch our on-demand workshop: The attribution challenges of high-value online purchases

 

 

The attribution challenges of high-value online purchases workshop

In this workshop you will learn how to overcome the challenges faced by companies selling high-valued purchases, how to shift towards a modelled world using centralised data, and why every business should have a data roadmap, as well as how to build yours.

 

What you will learn:

  • How to overcome the challenges of high-value purchases
    • Long user journeys
    • Multiple stakeholders
    • Justifying upper-funnel investment
  • How to build an attribution solution to better define your marketing investment strategy across the user journey
  • How to incorporate modelling and machine learning into your digital strategy
  • How to identify your data pain points and build your data roadmap
  • How the digital maturity solution will set you up for future success.

Stream our online workshop: Unlocking retail data to drive true business growth

In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth. Gaining perspective over the true value of your costing and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.

 

What you will learn:

  • Realigning your digital marketing to the real KPIs that drive business growth
  • How to break through a growth plateau
  • How to incorporate first-party data to build a profit-focused growth strategy
  • Defining a roadmap to increase your digital maturity
  • Building a foundation that enables a profitable return based on your digital marketing budget.

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM

Meet some of our strategy experts

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

A photo of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

Dave Howlett

Head of Data Science

A photo of Angus Hamilton, Chief Technology Officer, at Search Laboratory digital marketing agency.

Angus Hamilton

Chief Technology Officer

Sense check your digital strategy with one of our teamArrange a call

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