Case Study
Pre-migration benchmarking
Technical website review
Go-live support
Post-migration analysis
Maintain or improve organic visibility by taking a scientific, process-driven approach to your website migration
Pre-migration benchmarking
Technical website review
Go-live support
Post-migration analysis
Our award-winning SEO team has been trusted by a large number of well-known brands to handle or advise on their SEO migration projects.
Having tackled projects with hundreds of thousands of webpages, we have developed a tried and tested checklist to ensure migration success.
Our process reduces disruption and maximises opportunity throughout the migration period.
Through our structured and results-based approach, we maintain or improve on your benchmarked metrics.
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Our award-winning SEO team are experts in complicated website migration projects and approach them with a scientific methodology that takes away the guesswork.
We are able to minimise disruption from both a traffic and revenue perspective, allowing you to reach your business goals.
Organic rankings, organic traffic and conversion/revenue levels are benchmarked throughout to ensure they are maintained or improved in terms of site performance.
Our approach involves following a strict step-by-step migration checklist to ensure that we leave no stone unturned in assisting you through this crucial period for your business.
All our website migration services start with benchmarking. Testing and staging sites are examined and we run crawls of the existing site to identify key pages for redirection. We also conduct error checking to ensure that all link equity will be transferred across to the new site.
During the go-live, the new website is launched on a test server. Constant monitoring of site uptime/downtime and immediate checking of the redirect status on old site URLs allow us to check that these have been correctly implemented and that ranking fluctuations will be minimalised.
After the SEO migration has taken place, keyword ranking and organic sessions/conversions are benchmarked to monitor migration impact. We identify any missing redirects and compile recommendations for addressing these. We also conduct a full post-migration review potentially including an audit of the new site.
“SEO is our best channel and it’s down to the work we’ve done with Search Laboratory.”
Nicola Vidal, Head of Commerce, giffgaff
Case Study
Case Study
Case Study
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