Case Study
Trainer with 10+ years' experience
Actionable insights
Real-life examples and use cases
Practical sessions
Beginner and advanced courses
Basic and advanced courses from a Google Analytics 360 Sales Partner
Trainer with 10+ years' experience
Actionable insights
Real-life examples and use cases
Practical sessions
Beginner and advanced courses
We have two levels of courses to suit all abilities of analytics user. Whether you are starting out with Google Analytics or need to know how to take your knowledge of GA4 360 to the next level, we have a course for you.
Core concepts is right for you if:
Advanced concepts is right for you if:
The course will be held at Google’s offices in King’s Cross and will run from 9:30 am – 4:30 pm.
The next available dates are as follows:
Core concepts: TBA
Advanced concepts: TBA
As part of the course package, we will provide:
You will need to bring your own laptop and charger in order to participate in the practical sessions.
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Paul has worked at Search Laboratory for 13 years and currently leads the operational analytics and data science team. Having started in paid search, Paul has also specialised in conversion optimisation and is now an expert in both Google Analytics, and the enterprise version, Google Analytics 4 360. He works with clients, such as multi-channel retailer Studio, to drive value from the platform and utilise its advanced features.
In this section, we will use a hypothetical case study to interrogate advanced features of analytics that will lead to a more accomplished roll-out of the tool. These will include:
“We’re really pleased with the work Search Laboratory has carried out and look forward to reaping the benefits of using the Google Analytics 360 platform.”
Rebecca Smith, Digital Analytics Manager, Ann Summers
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