We’re scientists. We don’t guess, we look for evidence.

Search Laboratory was founded in 2005 by Ian Harris, a technologist frustrated by the lack of evidence supporting his company’s marketing decisions.


A mathematician by training, Ian knew that data and logic were the best tools for optimising digital marketing campaigns, and for outperforming the competition. This approach persists in everything we do today, led by our analytics and data science team.

The only marketing technology stack you’ll ever need

We have deep expertise in the best platform technologies, including the Google Marketing Platform, and we are one of a select few sales partners for Google Analytics 360, the enterprise version of GA.


We constantly review the market for the best and latest third-party tools, including competitor research tools like Searchmetrics, and we also have our own proprietary suite of productivity, management and research tools, available exclusively to our clients.

Performance tuning for your Google Analytics


Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.


With over 40 GAIQ-qualified specialists in our team, we have years of experience with some of the world’s leading brands. We will make sure that your Google Analytics is fine-tuned to align with your business priorities.

Video: Data preservation and digital marketing in a post-cookie world


Download our latest online workshop to uncover how you can best preserve and enrich your data, gather valuable insights and utilise your first-party data to target your customers more effectively.


What you will learn:

  • How changes in privacy and cookie laws are impacting your analytics and ability to accurately track the customer journey
  • The effect this has on your ability to accurately track the performance of third-party advertising
  • How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

Our analytics and data science services include:


  • Implementation requirements analysis: mapping the data to your business goals
  • Site goal and performance metric definition
  • Implementation via Google Tag Manager (GTM)
  • Quality assurance and verification
  • DataLayer implementation advice
  • Automated and custom reporting
  • Advanced profiles and filtering
  • Goal funnel setup
  • Enhanced ecommerce and order tracking
  • Sub-domain and multi-domain tracking
  • UserID implementation
  • Customisation – using custom metrics and dimensions
  • Integration with third-party platforms – such as a CRM
  • International domain tracking and roll-up
  • Trouble-shooting and technical support.

What analytics problems are you trying to solve?Ask an expert

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Meet some of our analytics experts

Paul Shearing

Head of Analytics and Data Science

Jimmy McCann

Head of Digital Strategy

Angus Hamilton

Chief Technology Officer

“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”

Nicola Vidal, Head of Commerce, giffgaff

Talk to us in confidence about your analytics issuesContact us

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