We’re scientists. We don’t guess, we look for evidence.
Search Laboratory was founded in 2005 by Ian Harris, a technologist frustrated by the lack of evidence supporting his company’s marketing decisions.
A mathematician by training, Ian knew that data and logic were the best tools for optimising digital marketing campaigns, and for outperforming the competition. This approach persists in everything we do today, led by our analytics and data science team.
The only marketing technology stack you’ll ever need
We have deep expertise in the best platform technologies, including the Google Marketing Platform, and we are one of a select few sales partners for Google Analytics 360, the enterprise version of GA.
We constantly review the market for the best and latest third-party tools, including competitor research tools like Searchmetrics, and we also have our own proprietary suite of productivity, management and research tools, available exclusively to our clients.
Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.
With over 40 GAIQ-qualified specialists in our team, we have years of experience with some of the world’s leading brands. We will make sure that your Google Analytics is fine-tuned to align with your business priorities.
In this workshop, you will learn how to overcome the challenges faced by companies selling high-valued purchases, how to shift towards a modelled world using centralised data, and why every business should have a data roadmap, as well as how to build yours.
What you will learn:
How to overcome the challenges of high-value purchases
Long user journeys
Multiple devices and touchpoints
Justifying upper-funnel investment
How to build an attribution solution to better define your marketing investment strategy across the user journey
How to incorporate modelling and machine learning into your digital strategy
How to identify your data pain points and build your data roadmap
How the digital maturity solution will set you up for future success.
“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”