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Since Search Laboratory was founded in 2005, we have always searched for the truth in data. Our approach has always been led by combining data with logic, allowing businesses to outperform their competitors. Our analytics and data scientists uncover the evidence that will lead to successful results and long-term growth.
The analytics and data science teams ensure they collect the right data, in the right format, so clients can align their companywide KPIs and deliver business goals. By our digital analytics and data science specialists collecting data in the most suitable format, it is the first-step toward an advanced digital marketing strategy and digital maturity.
The digital analytics and data science teams constantly review the market to find the best and latest third-party tools. As well as this, our experts have access to our advanced suite of proprietary research, management, and analysis tools, including ReportLab, allowing brands to learn more about their business analytics.
Our data scientists and digital analysts are experts at implementing, managing and analysing data held in Google Analytics. Search Laboratory is one of the few Google Marketing Platform sales partners that can resell across the entire GMP technology stack.
This means that our data scientists and digital analytics service can set up your Google Analytics 360 account, along with conduct audits, implementation and provide on hand Google Analytics consultancy, technical support and troubleshooting, to enhance your brand’s analytical reach.
As well as Google Analytics 360, our data science and analytics experts can implement changes to Google Tag Manager, and provide visualised reports on Google Looker Studio to further enhance your brand’s data.
Our data scientists and analytics experts conduct detailed research to ensure data is mapped correctly against overall business goals. The teams can provide advice on the implementation of UserIDs and data layers to gain stronger results around online activity.
The data science and analytics team are able to create customised and automated reports to suit a business’s bespoke needs. Our teams can set up unique goals that brands can track throughout the funnel, as well as define performance metrics more clearly to improve overall business intelligence.
By providing data customisation options, our data analytics experts can conduct effective sub-domain, multi-domain tracking, and order tracking for retail clients. Plus, as Search Laboratory is an award-winning international digital marketing agency it means our experts can also implement international domain tracking alongside local domain tracking.
Our experts can effectively integrate third-party platforms, such as CRMs, into existing analytics platforms. Integrating first-party data alongside online data and analytics provides brands with a more aligned view of performance, user behaviour, and strategic success.
Mars Petcare is a global manufacturer of pet food and provider of animal care services. They sell a large volume of products on Amazon through paid and organic listings.
Our digital analytics and data science team had to identify the incremental return on ad spend (iROAS) for Mars Petcare, to quantify how much revenue cannibalisation was occurring.
By testing revenue data, learn how our experts found incremental potential for Amazon ads and improved iROAS for Mars Petcare by 11.26%.
“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”
Nicola Vidal, Head of Commerce, giffgaff
The use of channels, devices, and formats by audiences includes more touchpoints than ever before, meaning consumer complexity is accelerating at a rapid pace. If marketers don’t make necessary changes, digital analytics and measuring data will rapidly lose its effectiveness.
GA4’s design embodies Google’s industry-leading approach to privacy. Google Analytics 4 allows marketers to get a more accurate picture of performance through effective collection, injection, modelling, and activation of available data.
That’s why Search Laboratory and our partners, Google, have put together the ‘GA4 Summit series’. This series assesses the four key stages of GA4 and how each combine to form a digital marketing strategy that is future-proofed in our evolving marketing industry.
Ready to take your analytics to the next level?Contact us and speak to our experts
