Search Laboratory was founded in 2005 by Ian Harris, a technologist frustrated by the lack of evidence supporting his company’s marketing decisions.
A mathematician by training, Ian knew that data and logic were the best tools for optimising digital marketing campaigns, and for outperforming the competition. This approach persists in everything we do today, led by our analytics and data science team.
We have deep expertise in the best platform technologies, including the Google Marketing Platform, and we are one of a select few sales partners for Google Analytics 360, the enterprise version of GA.
We constantly review the market for the best and latest third-party tools, including competitor research tools like Searchmetrics, and we also have our own proprietary suite of productivity, management and research tools, available exclusively to our clients.
Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.
With over 40 GAIQ-qualified specialists in our team, we have years of experience with some of the world’s leading brands. We will make sure that your Google Analytics is fine-tuned to align with your business priorities.
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“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”
Nicola Vidal, Head of Commerce, giffgaff
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