We’re scientists. We don’t guess, we look for evidence.

Search Laboratory was founded in 2005 by Ian Harris, a technologist frustrated by the lack of evidence supporting his company’s marketing decisions.


A mathematician by training, Ian knew that data and logic were the best tools for optimising digital marketing campaigns, and for outperforming the competition. This approach persists in everything we do today, led by our analytics and data science team.

The only marketing technology stack you’ll ever need

We have deep expertise in the best platform technologies, including the Google Marketing Platform, and we are one of a select few sales partners for Google Analytics 360, the enterprise version of GA.


We constantly review the market for the best and latest third-party tools, including competitor research tools like Searchmetrics, and we also have our own proprietary suite of productivity, management and research tools, available exclusively to our clients.

Performance tuning for your Google Analytics


Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.


With over 40 GAIQ-qualified specialists in our team, we have years of experience with some of the world’s leading brands. We will make sure that your Google Analytics is fine-tuned to align with your business priorities.

In this workshop, you will learn how to overcome the challenges faced by companies selling high-valued purchases, how to shift towards a modelled world using centralised data, and why every business should have a data roadmap, as well as how to build yours.


What you will learn:

  • How to overcome the challenges of high-value purchases
    • Long user journeys
    • Multiple stakeholders
    • Multiple devices and touchpoints
    • Justifying upper-funnel investment
  • How to build an attribution solution to better define your marketing investment strategy across the user journey
  • How to incorporate modelling and machine learning into your digital strategy
  • How to identify your data pain points and build your data roadmap
  • How the digital maturity solution will set you up for future success.

Our analytics and data science services include:


  • Implementation requirements analysis: mapping the data to your business goals
  • Site goal and performance metric definition
  • Implementation via Google Tag Manager (GTM)
  • Quality assurance and verification
  • DataLayer implementation advice
  • Automated and custom reporting
  • Advanced profiles and filtering
  • Goal funnel setup
  • Enhanced ecommerce and order tracking
  • Sub-domain and multi-domain tracking
  • UserID implementation
  • Customisation – using custom metrics and dimensions
  • Integration with third-party platforms – such as a CRM
  • International domain tracking and roll-up
  • Trouble-shooting and technical support.

What analytics problems are you trying to solve?Ask an expert

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Meet some of our analytics experts

A photo of Paul Shearing, Head of Data and Analytics at Search Laboratory digital marketing agency.

Paul Shearing

Head of Analytics

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

A photo of Angus Hamilton, Chief Technology Officer, at Search Laboratory digital marketing agency.

Angus Hamilton

Chief Technology Officer

“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”

Nicola Vidal, Head of Commerce, giffgaff

Talk to us in confidence about your analytics issuesContact us

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