Research and Downloads Archive - Search Laboratory UK

Google Ads vs. Search Ads 360

Understand the differences between Google Ads and Search Ads 360 with our free comparison PDF, looking at goals, attribution, costs and bid strategies.

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The tools and techniques to join online and offline marketing sources (Webinar)

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How to write a digital marketing RFP, including a free template and example questions

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Save Money and Increase Revenue With Data-Driven Marketing (Webinar)

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Advanced Technical SEO for the Modern Marketer (Webinar)

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From search to sale: the modern online customer journey (Whitepaper)

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How to accurately track the value of your display campaigns with Display & Video 360 (Webinar)

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Getting the most from your international digital marketing campaigns (Webinar)

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The benefits of Search Ads 360 and how to use it to boost your ROI (Webinar)

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Top five international digital marketing fails (Webinar)

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Leveraging the Google Marketing Platform to maximise the value of your first-party data (Webinar)

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Migrating from Adobe Analytics to Google Analytics 360 (Webinar)

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International sales events calendar

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Keywords, acronyms, and expanding into European markets – guidance for tech marketers

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What can the Google Analytics 360 Suite do for you? (Webinar)

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Joining Offline Conversions to Online Clicks (Webinar)

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