Research and Downloads Archive - Search Laboratory UK

COVID-19 has caused my sessions and conversion rates to crash – what should I do?

We outline how marketers can effectively use their time during the coronavirus pandemic, including a free custom Data Studio dashboard to measure engagement

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The future of digital (whitepaper)

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The tools and techniques to join online and offline marketing sources (Webinar)

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How to write a digital marketing RFP, including a free template and example questions

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Save Money and Increase Revenue With Data-Driven Marketing (Webinar)

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Advanced Technical SEO for the Modern Marketer (Webinar)

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From search to sale: the modern online customer journey (Whitepaper)

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How to accurately track the value of your display campaigns with Display & Video 360 (Webinar)

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Google Ads vs. Search Ads 360

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Getting the most from your international digital marketing campaigns (Webinar)

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The benefits of Search Ads 360 and how to use it to boost your ROI (Webinar)

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Top five international digital marketing fails (Webinar)

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Leveraging the Google Marketing Platform to maximise the value of your first-party data (Webinar)

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Migrating from Adobe Analytics to Google Analytics 360 (Webinar)

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International sales events calendar

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Keywords, acronyms, and expanding into European markets – guidance for tech marketers

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