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Research and Downloads

How and why you should activate enriched data in GA4 (GA4 Summit Series video)

Download this part of our GA4 Summit series to hear how and why marketing performance can be improved by activating enriched data in GA4.

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How models are applied in GA4 and why they improve upon ‘raw’ data (GA4 Summit Series video)

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Future-proofing analytics: setting up for success with Google Analytics 4 (GA4) (Online workshop)

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