Future-proofing attribution for B2B marketers (Online workshop)

What is this workshop about?


As a B2B marketer, you know that measuring the impact of your marketing efforts can be challenging. With so many touchpoints along the buyer’s journey, it can be difficult to determine which channels and tactics are driving the most valuable conversions.

In this on-demand workshop, we dive into the world of attribution and explore the common obstacles B2B marketers face. We discuss how to overcome these and develop data-driven attribution solutions that accurately measure the impact of your marketing efforts, so you can streamline your activity and invest budgets more efficiently.

Watch this workshop on B2B attribution

What you will learn:


  • The common attribution challenges faced by B2B marketers and how to overcome them
  • How to centralise your online and offline data so you have a full view of your most valuable channels and where to invest budgets
  • How to harness predictive modelling to estimate the value of your customers and various touchpoints
  • How to develop a data-driven attribution model that accurately measures the impact of your marketing efforts.



The title slide to an online workshop run by Search Laboratory digital marketing agency called 'Future-proofing attribution for B2B marketers'.


Meet your speakers


A photo of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

David Howlett, Head of Data Science


David started his career at Search Laboratory in paid media and then moved into our digital strategy team. As our Head of Data Science, David’s experience centres around utilising cloud-based solutions, such as BigQuery, to successfully model value within clients’ data. He’s worked with a multitude of B2B and B2C clients including UiPath, Office and Bonhams.


A photo of Chris Attewell, CEO of Search Laboratory digital marketing agency.

Chris Attewell, CEO


Our CEO, Chris Attewell, joined Search Laboratory in 2012 and has helped clients, including Citrix, grow their online traffic and revenue. Chris provides strategic leadership and direction for Search Laboratory’s UK and US operations. Chris works with clients and internal teams to deliver profitable online customer acquisition campaigns.​

Watch on-demand now