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As a B2B marketer, you know that measuring the impact of your marketing efforts can be challenging. With so many touchpoints along the buyer’s journey, it can be difficult to determine which channels and tactics are driving the most valuable conversions.
In this on-demand workshop, we dive into the world of attribution and explore the common obstacles B2B marketers face. We discuss how to overcome these and develop data-driven attribution solutions that accurately measure the impact of your marketing efforts, so you can streamline your activity and invest budgets more efficiently.
David started his career at Search Laboratory in paid media and then moved into our digital strategy team. As our Head of Data Science, David’s experience centres around utilising cloud-based solutions, such as BigQuery, to successfully model value within clients’ data. He’s worked with a multitude of B2B and B2C clients including UiPath, Office and Bonhams.
Our CEO, Chris Attewell, joined Search Laboratory in 2012 and has helped clients, including Citrix, grow their online traffic and revenue. Chris provides strategic leadership and direction for Search Laboratory’s UK and US operations. Chris works with clients and internal teams to deliver profitable online customer acquisition campaigns.