Shopping Campaign Management

Give your products the visibility they deserve no matter how big your inventory

Google Shopping campaigns

Bing Product Ads

Shopping feed automation

Obsessive attention to detail for complex shopping campaigns

We know from decades of experience that the best performing shopping campaigns have a logical, granular product feed that has been optimised from all angles.

Our PPC team is full of mathematicians, economists and statisticians, who share an obsession for order and logic. Which makes us the ideal partner for optimising your large, complex shopping campaigns.

FeedLab™ shopping campaign automation for tangible results

FeedLab solves the problem of managing large, complex shopping campaigns by automating the process of updating ad content based on your product feeds.

This allows us to update your campaigns rapidly and accurately, keeps them properly partitioned, and makes sure bids are optimised at a granular level.

Want to know how we can help with your product feed?Contact an expert

Our shopping campaign management service includes:

  • Google Shopping campaign management
  • Bing Product Ads
  • Analysis of performance of your current product feed
  • Shopping feed recommendations and manipulation

Campaign optimisation using dimensions such as:

  • Brand names
  • Product types
  • Individual products
  • Types of search term

How we can help

Google AdWords and Bing shopping campaigns are often the best-performing element of a PPC strategy. Our teams can ensure your products are getting the visibility that they deserve, in every market you are targeting.

A well-structured and well-optimised product feed creates easy to manage and profitable campaigns, no matter how big your inventory. We advise on best practice, and help ensure your feed is well-optimised from all angles: improving your ranking by adhering to best practices, improving click-through rates with compelling titles and product images, and allowing for the creation of well-structured PPC campaigns.

We analyse the performance of your product inventory, and create campaigns based around whichever dimensions best correlate with performance, for example by brand or product type, by individual product, or type of search term.

“Technical audit was absolutely brilliant. Well put together and actionable.”

Craig Elwell, Head of Ecommerce, Studio

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