Website Privacy Notice

Search Laboratory Limited (referred to as “we”, “us” or “our” in this Privacy Notice) is committed to the protection and promotion of individuals’ privacy. In connection with your use of our website, and our services (and through our use of Google platforms), it is necessary for us to collect, store and use personal data about you, as a controller of your data.


This Privacy Notice tells you about how and why we, and our group of companies, collect and use the personal data which you provide to us or which we collect about you. We want you to be fully informed about how we use your data, how we keep it secure and your rights.


We trust this Privacy Notice will answer any questions you have, but if not, please get in touch with us using the contact details provided at the end of this Privacy Notice.


We may need to update this Privacy Notice from time to time by updating this page. We will notify you of any significant changes, but would encourage you to come back and review it from time to time.



We process personal data in order to provide our services and to provide and operate our website. Further details about how and why we process personal data are set out in the next section below.


We will only use your personal data where we have a lawful basis to use it. We will usually only use your data in a way which might reasonably be expected as part of running our business and which does not materially impact your interests, rights or freedoms. For example, we might use your personal data to help us to improve our website, or our services, or to respond to your enquiry.


We may sometimes need to use data to comply with our legal obligations (for example, to pass on details of people who are involved in fraud).

Further details of how we will use personal information are provided below.



The information we collect about you and how we will use it, depends on how you interact with us. The table below provides some examples:


The personal data we collect How we use it Lawful Basis
For website users/client contacts


We will collect the personal data needed to identify you such as your first and last name, email address, phone number and address. To contact you in response to your request, for example where you complete our “contact us” page. For legitimate business purposes.



To provide our services that you have requested.


For legitimate business purposes


To provide you with information about our services and for promotional purposes.


Where you have provided your consent or where it is in our legitimate business interests.


Fraud prevention or detection and security


Legal obligation/ legitimate business purposes.


Information you provide to us when you contact us i.e. by telephone, email, post, online forms or social media.


To provide you with the information, support and/or service you have requested and to fulfil any other purposes for which you have provided the data.


For legitimate business purposes.
Technical data collected by automatic means i.e. browsing actions and patterns, such as details of website visits, including the resources and pages accessed.


Information about your computer and internet connection, including IP address, operating system and browser type and equipment used to access the website.

To provide, administer and to improve our website, to ensure it is presented in the most effective manner for you and to give you the best website experience and to allow you to participate in interactive features of our website if you choose to do so.


For legitimate business purposes.
For data analysis, testing, research and statistics to help us to improve our website and services.


For legitimate business purposes.
To keep our website safe and secure. For legitimate business purposes.


Journalists, bloggers & influencers
Your first and last name, job title, employer (where relevant), nearest city, blog URL and contact details, such as email address and phone number and LinkedIn profile/professional interests.


To contact you in relation to the promotion of our client’s content. Legitimate business purposes.


We may also use your personal data to perform our legal obligations or to enforce our legal rights under applicable laws.


You do not have to give us any of the personal data set out above but, if you do not provide us with certain information, we may not be able to provide you with the services you have requested from us or deal with your query or other communication.



We also use “cookies” and similar applications to evaluate the use of our website, the effectiveness of our marketing and improve the experience of visitors to it. For more information about how we use cookies, please see our Cookie Policy.



Search Laboratory Limited is part of a group of companies, with offices in other countries in addition to the UK (as set out on our website: Your data may be shared with one or more of our group entities, for one or more of the purposes described above in this Privacy Notice.


We share your personal data with trusted third parties, such as our suppliers, to allow us to achieve the purposes set out above. When we do share your data with our service providers we have written contracts in place with them, which require them to only use your data for the purpose we specify to them and that your privacy is secure and respected.


These third parties may include the following:

  • SalesForce (our CRM provider), Pardot (our email platform provider) and SalesLoft (our sales engagement platform), HotJar (our website analytics platform);
  • Our (or your) legal or professional advisers, such as accountants and auditors or consultants acting for our business;
  • In connection with a business transaction (such as a merger, acquisition by another company, or a sale of all of or portion of our assets). In these circumstances, we may need to share your personal data with a prospective buyer and external professional advisors such as accountants, insurers, lawyers or financial institutions.
  • Where we have a duty or a legal obligation to do so, such as with the police, administrative authorities and other enforcement, regulatory or Government bodies.


We may receive information about you from third parties, such as your legal or professional advisers and we may collect information made available in the public domain (ie. on websites, social media, news articles, public statements, interviews etc) and from other organisations we work with.


We may combine the information you have given us, with information obtained from other sources, but we will only do this when we have a lawful basis to do so.



We will only keep your personal data for as long as we need to for the reason we collected it, as set out in this Privacy Notice. For example, for as long as needed to allow us to provide our services or to provide any support you have requested.


We may also keep hold of some of your personal data if we are required to do so for legal purposes, for example, to meet our legal or regulatory requirements or to prevent fraud and abuse.


For further information, please contact us using the details provided below.



Your personal data may be processed by our group companies or service providers (or other third parties) located outside the UK/European Economic Area (“EEA”) for the purposes set out in this Privacy Notice.


Where your data is transferred outside the UK/EEA, we will ensure that adequate safeguards are in place, such as:


(a) the transfer is to a country which is the subject of an adequacy-decision by the European Commission;

(b) the transfer is covered by a contractual agreement which has been approved by the European Commission as providing adequate safeguards for personal data transferred outside the UK/EEA, such as the EU Standard Contractual Clauses;

  1. c) the transfer is to an organisation in the US that is EU-US Privacy-Shield certified; or
  2. d) an exemption applies.

Our use of the Salesforce CRM may involve a transfer of personal data to (or access to personal data from) the United States of America. Salesforce is EU-US Privacy-Shield certified which ensures that personal data transferred to it from the UK/EEA is subject to adequate protection.


For further information (including how to obtain a copy of any safeguards used) please contact us using the details provided below.



We are committed to ensuring that your personal data is secure and we have put in place suitable administrative, technical, physical and managerial measures, to protect your personal data from loss, theft, unauthorised use, disclosure or modification.


In addition, we have appropriate measures in place to make sure that the personal data we retain is accurate and up-to-date. We also vet the security measures of our third-party suppliers, to ensure that they meet our standards. Unfortunately, no transfer data over the internet can be 100% secure.



Our website may contain links to other websites of interest. However, we do not have any control over third party websites and they will be governed by their own privacy policies, not this Privacy Notice. We would advise you to read those privacy policies before accessing third party websites.



You have the following rights in relation to the personal information we hold about you (subject to exceptions in some cases), to request: access to the personal data we hold about you (commonly known as a “data subject access request”) including a copy of it;the correction of the personal information that we hold about you if it is incomplete or inaccurate;

  • the deletion or removal of personal data we hold about you where there is no good reason for us continuing to process it or where you have exercised your right to object to processing (see below);
  • for our processing of your personal information to be restricted in certain circumstances, for example if you want to establish its accuracy or the reason for processing it;
  • to obtain a copy of the personal information you’ve provided us with and to reuse it elsewhere or to ask us to transfer it to a third party of your choice; and
  • to withdraw any consent you have provided to our use of your personal data where we rely on it. Where you withdraw consent we will stop using your data for the specific purpose, unless we have an alternative legal basis to use it.

We may ask you for proof of your identity before dealing with your request, as a security measure to protect your data.



Where we are processing your personal data on the basis of our (or a third party’s) legitimate interests, you can ask us to stop processing it and we must do so unless we believe we have an overriding legitimate reason to continue processing your personal data or we need to process it for the establishment, exercise or defence of legal claims.


You have the right to ask us to stop using your personal data for direct marketing purposes at any time.


If you are dissatisfied with how we have handled your personal data, you have the right to make a complaint to your data protection regulator and we will work with them to resolve it. In the UK, this is the Information Commissioner’s Office (ICO). You can make a complaint to the ICO by calling their helpline on 0303 123 1113 or on their website at


We would, however, appreciate the chance to deal with your concerns before you approach your data protection regulator), so please do contact us in the first instance.



If you have any queries, comments or requests regarding this Privacy Notice, you have a complaint or you would like to exercise any of your rights set out above, you can contact our Data Protection Officer using the details below:


  • by email at [email protected];
  • by post at The Blokhaus, West Park Ring Road, Leeds, West Yorkshire, LS16 6QG C/o The Data Protection Officer; or
  • by phone at 0113 212 1211.

This Privacy Notice was last updated on 15 May 2020.