International PPC Agency and Services | Search Laboratory

International PPC Services

Find out how our multilingual PPC agency can grow your brand in a new territory

What you can expect from our international PPC services

 

Our international PPC agency delivers linguistically-faithful, global PPC campaigns. Search Laboratory’s multilingual PPC team assess the suitability of your landing pages for your chosen target territory, with an aim of creating credibility in local markets and improving conversion rates.

Our PPC account managers provide results-focused, transparent reporting allowing clients to compare results from any, or all, individual PPC campaigns. The marketers that make up our international PPC team are in-house linguists and experts in landing page localisation.

Search Laboratory’s international PPC service is part of our wider international digital marketing services, that includes specialists in international SEO and website translation.

Meet our Head of International

 

Nicola Winters, Head of International at Search Laboratory digital marketing agency in the UK.

Nicola Winters

The management of your international PPC campaigns involves various factors

 

Culturally appropriate webpage localisation

 

Search Laboratory’s multilingual PPC team have the advantage in being able to know what makes sense to your target audience. The team ensure your landing pages are localised with culturally appropriate imagery, messages, colours, and fonts, for maximum impact in your new territory.

 

Selecting the appropriate search engines for your global PPC campaigns

 

Our international capabilities allow our global PPC specialists to optimise your PPC campaigns across all search engines. From Google to Bing, Naver to Baidu, no matter where your potential customers are searching, our team ensure your PPC ads have maximum impact.

 

Unified reporting of international PPC campaigns

 

With all international PPC campaigns in one place, it means clients can benefit from centralised and unified reports of every campaign. As well as this, Search Laboratory enlist a single point of contact for international PPC campaigns and they will manage all territories centrally.

 

 

An international PPC client success story

 

Long-term digital partnership drives sustained EU growth for Burton Snowboards

 

Burton Snowboards is a global retailer of winter sports and snowboarding gear. They chose to work with Search Laboratory after struggling to get results for their English and German PPC campaigns.

Discover how by employing a range of tactics saw a strong year on year increase in paid performance and revenue for Burton Snowboards.

This included a 590% increase in revenue from 2016 to 2022, leading our work to be selected as a finalist in the international growth category at Google’s Premier Partner Awards.

How a client feels about our international PPC service

 

“They have an international footprint and international team members that help us scale campaigns across the globe. They provide a huge value-add as we know that a Google translate of an English campaign just doesn’t work.”

Ryan Black, Senior Manager Digital Marketing, Staar Surgical

Accelerate your online expansion: digital strategies to dominate global markets (Webinar)

 

In this on-demand webinar, our Head of International, Nicola Winters, and International Manager, Harriet Barnett, are joined by Arthur Rosalino, International Growth Consultant at Google.

Nicola, Harriet, and Arthur discuss how brands can optimise their digital efforts in new international territories to maximise on the opportunities that can come from ‘going global’.

The webinar also looks at:

  • How to allocate budgets and create realistic performance goals that drive sustainable international growth
  • How performing cultural audits can help to overcome local operational barriers and attract and persuade your ideal audience
  • Best practices for global market entry, with examples of how others have succeeded.

Hear Nicola explain how to find new business opportunities in global markets

 

Ready to tackle global PPC campaigns?Contact us and let our experts help you

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