Upon entering a new international market, building brand awareness through a localised digital marketing strategy is paramount. This allows your business to connect with customers linguistically and culturally and, ultimately, achieve sustained success.
In this on-demand webinar, our Head of International, Nicola Winters, and Translation Manager, Harriet Barnett, are joined by Arthur Rosalino, International Growth Consultant at Google, to illustrate how you can optimise your digital efforts in new international territories and maximise the opportunities that can come from ‘going global’.
As our Head of International, Nicola leads our international digital marketing team of mother tongue linguists from around the globe. Nicola is an expert in understanding the cultural factors behind search and online behaviour, with her team working in over 35 languages for clients including Citrix, Viking, and Hootsuite.
Combining expertise in localisation and digital marketing, Harriet promotes a strategic approach to international expansion, helping brands to reach and engage new global audiences, understand cultural differences, and deliver localised customer experiences, vital for success overseas.
As an International Growth Consultant at Google, Arthur focuses on partnering and supporting agencies to help their customers grow internationally in a profitable way. Arthur specialises in building agencies’ capabilities to identify opportunities for new market expansion and optimisation based on consumer behaviour, market opportunities, and operational best practices.