Accelerate your online expansion: digital strategies to dominate global markets (Webinar)

What is this webinar about?

 

Upon entering a new international market, building brand awareness through a localised digital marketing strategy is paramount. This allows your business to connect with customers linguistically and culturally and, ultimately, achieve sustained success.

In this on-demand webinar, our Head of International, Nicola Winters, and Translation Manager, Harriet Barnett, are joined by Arthur Rosalino, International Growth Consultant at Google, to illustrate how you can optimise your digital efforts in new international territories and maximise the opportunities that can come from ‘going global’.

As one of just a handful of agencies selected to join Google’s International Growth Programme, we have access to various tools and insights to help you dominate a new market.

Watch this webinar to learn how you can accelerate your online expansion

What you will learn:

 

  • How to optimise localisation and translation to target global audiences across multiple channels
  • How to allocate budgets and create realistic performance goals that drive sustainable international growth
  • How performing cultural audits can help to overcome local operational barriers and attract and persuade your ideal audience
  • Best practices for global market entry, with examples of how others have succeeded

 

Meet your speakers

 

A photo of Nicola Winters, Head of International at Search Laboratory digital marketing agency.

 

Nicola Winters, Head of International

 

As our Head of International, Nicola leads our international digital marketing team of mother tongue linguists from around the globe. Nicola is an expert in understanding the cultural factors behind search and online behaviour, with her team working in over 35 languages for clients including Citrix, Viking, and Hootsuite.

 

A photo of Harriet Barnett, Translation Manager at Search Laboratory digital marketing agency.

 

Harriet Barnett, Translation Manager

 

Combining expertise in localisation and digital marketing, Harriet promotes a strategic approach to international expansion, helping brands to reach and engage new global audiences, understand cultural differences, and deliver localised customer experiences, vital for success overseas.

A photo of Arthur Rosalino, International Growth Consultant at Google.

 

Arthur Rosalino, International Growth Consultant at Google

 

As an International Growth Consultant at Google, Arthur focuses on partnering and supporting agencies to help their customers grow internationally in a profitable way. Arthur specialises in building agencies’ capabilities to identify opportunities for new market expansion and optimisation based on consumer behaviour, market opportunities, and operational best practices.

Watch on-demand now

 

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