Insights
Attribution modelling
Audience segmentation and scoring
Data warehousing
Bespoke data projects
Transform your data into actionable insights
Attribution modelling
Audience segmentation and scoring
Data warehousing
Bespoke data projects
Our team of analytics experts and Google Cloud certified data engineers are skilled at identifying the insights we need and building machine learning algorithms that produce these actionable insights from your data, giving you a competitive edge.
Using analytics to segment your audience allows you to engage your best customers: the ones that spend more or make more frequent purchases of certain types of products.
Not only are these customers more likely to convert, but it also increases their loyalty, and makes it easier for them to buy from you.
Our data scientists, digital strategists and data engineers work together to identify what data we need to improve your digital strategy and how we can collect these insights. Some of the ways we can use machine learning to improve your performance include:
We can also build a bespoke data-driven attribution model to best determine the value of any given touchpoint in your customer journey if the various available attribution solutions within your analytics platform are unsuitable.
“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”
Michal Chrusciel, MATCHESFASHION.COM
Attribution can be a complex, multi-dimensional challenge: customers engage over a period of time via multiple channels, on multiple devices, both online and offline.
We have the tools and specialist analysts to find the clarity you need, whatever your business goals, to make informed decisions on optimising your channel mix and spend.
Not all customers are the same. We use your data to piece together journeys, and group customers into audiences.
Segmenting your audience allows you to engage your best customers and convert new ones. We can generate insights into which channels and messaging work best for your different audiences, optimise the journey to give users more personalised experiences, and adjust paid media campaigns to target high-value customers more aggressively, making more from your ad spend.
How well do you know your audiences?Speak to one of our analysts