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A website with a low conversion rate will have a serious impact on your business. Each day you fail to address this, it’s more likely you will lose business to your competition. Conversion rate optimisation (CRO) can fix this and increase your overall marketing ROI.
Our CRO specialists implement experimentation and analyse user behaviour to understand the best ways to maximise online conversions. Whether it’s navigational issues or users struggling to understand certain terminology, our conversion rate optimisation team combine their knowledge of best practice alongside leading test platforms, to make sure your website converts as well as it should.
Search Laboratory are partners with Optimizely and in 2023, our CRO services were awarded Optimizely’s Experimentation Partner of the Year.
Conversion Management is our ongoing CRO service. It enables us to get in the trenches with your team and provide strategic hands-on advice and support.
Conversion Audits are in-depth reports, based on the latest best practices, that result in a series of improvement recommendations to deploy and test.
Landing Page Optimisation is best combined with paid advertising. It will increase lead value and volume to make your campaigns more profitable.
One of the UK’s largest student accommodation providers needed our conversion rate optimisation services to optimise their onsite user experience. The goal was to increase the website’s existing conversion rate by optimising on-site performance.
Learn how by merchandising the website more effectively, running experiments and fixing UX bugs, our CRO specialists achieved a 44% increase in conversions.
“I’d happily recommend working with the CRO team at Search Laboratory. Excellent communication and flexibility have been vital to helping us achieve our ambitious targets, including increasing our conversion rate by 44%.”
Digital Content Manager, leading student accommodation provider
In this webinar, we’re joined by our partner Optimizely, a leading digital experience platform provider. Together we explore how large-scale businesses can supercharge experimentation to deliver genuine growth.
Is your website struggling to get conversions?Our award-winning team can help you
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