Leveraging optimisation and experimentation to drive growth (Webinar)

What is this webinar about?

 

Following the sunset of Google Optimize and Optimize 360, businesses now have the opportunity to revamp their strategies and embrace new innovative conversion rate testing solutions.

In this on-demand webinar, we’re joined by Optimizely, a leading digital experience platform provider, to explore how large-scale businesses can supercharge their experimentation efforts to deliver genuine growth.

Recently awarded Optimizely Experimentation Partner of the Year 2023, we will illustrate how, when done right, CRO (Conversion Rate Optimization) enables aspirational online experiences for your customers. Together, we will showcase tools you need to elevate your digital innovation initiatives, allowing you to stay ahead of your competitors in this rapidly evolving landscape.

Watch this webinar on leveraging optimisation and experimentation

What you will learn:

 

  • Discover how experimentation drives value by effectively monitoring what truly matters to your business
  • Uncover the advantages of harnessing the power of Optimizely for your experimentation efforts
  • Gain insights into our process of delivering digital experimentation and innovation that translates into growth for our enterprise-level clients
  • Optimisation best practices and a roadmap to achieving cutting-edge digital experiences.

 

 

The title card for a webinar hosted by Search Laboratory digital marketing agency and Optimizely called 'Leveraging optimisation and experimentation to drive growth'.

 

Meet your speakers

 

A photo of Hans Hoogenboom, Head of CRO at Search Laboratory digital marketing agency.

Hans Hoogenboom, Head of CRO

 

Hans has been with Search Laboratory since November 2022 and, as Head of CRO, develops and leads our CRO offering. Hans’ aim is to create innovative and iterative experimentation programmes by combining data analysis, user research, UX, usability research, and design, to sustainably increase the performance of clients including Riviera Travel, Appian, and Mumsnet.

 

 

A photo of Simon Chapman, Director of Partner Enablement & Solution Architecture at Optimizely.

 

Simon Chapman, Director of Partner Enablement & Solution Architecture at Optimizely

 

Simon joined Optimizely in 2022 after previously working at Acquia, Adobe, Salesforce, and SugarCRM. Within his role, Simon specialises in CMS, integrations, and personalisation.

A photo of Chris Attewell, CEO of Search Laboratory digital marketing agency.

Chris Attewell, CEO

 

Chris joined Search Laboratory in 2012 and has helped clients including VISA, glh Hotels, and Citrix to grow their online traffic and revenue during that time. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition across multiple countries.

 

Watch on-demand now

 

 

The introduction slide to a webinar hosted by Search Laboratory digital marketing agency and Optimizely.

 

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