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Following the sunset of Google Optimize and Optimize 360, businesses now have the opportunity to revamp their strategies and embrace new innovative conversion rate testing solutions.
In this on-demand webinar, we’re joined by our partners Optimizely, a leading digital experience platform provider, to explore how large-scale businesses can supercharge their experimentation efforts to deliver genuine growth.
Search Laboratory was named the Optimizely Experimentation Partner of the Year in 2023, and we illustrate how, when done right, Conversion Rate Optimisation enables aspirational online experiences for your customers. Together, we will showcase tools you need to elevate your digital innovation initiatives, allowing you to stay ahead of your competitors in this rapidly evolving landscape.
Hans has been with Search Laboratory since November 2022 and, as CRO Business Director, develops and leads our CRO offering. Hans’ aim is to create innovative and iterative experimentation programmes by combining data analysis, user research, UX, usability research, and design, to sustainably increase the performance of clients including Riviera Travel, Appian, and Mumsnet.
Simon joined Optimizely in 2022 after previously working at Acquia, Adobe, Salesforce, and SugarCRM. Within his role, Simon specialises in CMS, integrations, and personalisation.
Chris joined Search Laboratory in 2012 and has helped clients including VISA, glh Hotels, and Citrix to grow their online traffic and revenue during that time. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK, working with clients and internal teams to deliver profitable online customer acquisition across multiple countries.