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Our digital PR team will help you to pique your audience’s interest with targeted digital PR campaigns that get coverage exactly where you need it. Working as part of Search Laboratory’s SEO function, our digital PR specialists attract natural authoritative links through effective media relations and drive quality traffic from targeted campaigns.
Whatever your brand message, Search Laboratory’s experienced digital PR specialists, work closely with internal teams to ensure digital PR strategies meet and maximise your business objectives. From large scale stunts to thought-leadership content, our digital PR campaigns get the right press attention at precisely the right time.
Our link acquisition services build authority to your website organically, and help clients get seen by a wider, more relevant audience. Our Digital PR team do this by identifying content gaps to meet and surpass competitors, as well as crafting unique assets to appeal to your the intended audience.
Whether you are launching a new product or targeting a new audience demographic, Search Laboratory’s digital PR experts devise creative campaigns that drive awareness to your brand. Our specialists know what goes into content that will generate a real buzz and have the potential to go viral.
Our Digital PR team use our suite of proprietary technology including ReportLab, and industry-leading tools such as Glimpse, Majestic and ResponseSource, to create data-driven strategies. These strategies are able to see the exact audience brands want to target and need to attract, in order for digital PR campaigns to be a success.
TrustedHousesitters wanted to broaden its brand awareness through targeted Digital PR campaigns, to improve visibility and increase the amount of quality backlinks heading to its website. Search Laboratory aimed to secure high-quality links, broad coverage, and create engaging organic social media content.
The strategy achieved colossal brand growth for TrustedHousesitters. So much so that part of the campaign was shortlisted in the 2024 social media category of the Drum Awards Marketing Americas.
“Search Labs has been a pleasure to work with. Their digital PR campaigns have helped us to secure invaluable media coverage. We are very happy with the work they have done for us and are looking forward to our future with them.”
Naomi Griffin, Marketing Director for Soliant
SEO is evolving in today’s digital landscape. User journeys are becoming more fragmented, the use of generative AI is rising and core updates from Google are leading reasons why SEO habits are shifting worldwide.
Our Future of SEO report, co-authored by James Bentham and Amy Banks, provides marketers with insights on how they can realign their approach to SEO, so organic search can continue to thrive. From it, brands can develop future-proofed solutions that lead to sustainable success.
Want to maximise your Digital PR activity?Contact us and our experts can help you
