Case Study
A global pet-sitting service founded in 2010, TrustedHousesitters match pet owners heading away on holiday with available pet sitters to stay and look after their furry friends while their owners are away. TrustedHousesitters wanted to broaden its brand awareness through targeted Digital PR and Content Marketing campaigns, to improve visibility and increase the amount of quality backlinks heading to its website.
To achieve this, our digital marketing experts created attention-grabbing campaigns and newsworthy content, leading to enviable results.
Our strategy focused on a targeted approach to increase SEO visibility and brand awareness. We aimed to secure high-quality links, broad coverage, and engaging organic social media content.
To make a strong impression, we needed to create relatable, attention-grabbing digital PR campaigns and content that directly addressed concerns facing pet-owners.
In order to achieve the best results and grab the media’s attention, we focused on gaining high-quality links and media coverage on a national and local scale. Our digital PR specialists ensured that a localised approach was achievable by targeting regional publishers. What this did was enable more substantial opportunities for high-quality link-building.
Using TrustedHousesitters first-party data, case studies, and eye-catching visuals, this enabled us to produce content the media could not recreate themselves and thus, very keen to engage with. This clever mix of campaign management, expert-led content, and reactive pieces led to incredible results.
Our targeted approach achieved colossal brand growth for TrustedHousesitters through various publications and platforms. Here is a selection of our most impactful digital PR campaigns.
For the Popular Pet Names by State campaign, we analysed over 50,000 pet names in TrustedHousesitters’ CRM database. We then ranked them from most to least popular in each US state, and picked out some of the more unique names.
Following on from this, we created press releases on a US national and state level, coupled with eye-catching assets to show the data visually. The campaign achieved an incredible 190 high-quality links and nationwide coverage in the US, including Fox News and Mental Floss.
We also created bite-size assets to promote the digital PR campaign on social media, including Instagram, Facebook, and LinkedIn.
Our Through Our Pet’s Eyes campaign focused on creating fun, shareable social media filters, allowing users to experience life through their pet’s eyes!
We created social filters to show what the world looks like from the perspective of a dog, cat, bird, and rabbit, as their eyesight is very different to that of a human’s. These filters were also featured on TrustedHousesitters website, which allowed people to upload any image they wanted and toggle with the filters.
Alongside achieving great results in the media, including coverage in the Daily Mail, the filters also took off on TikTok and achieved an incredible 1 billion views!
Alongside these more extensive digital PR and social media campaigns, we worked with vets and animal experts to create advice-led content based on topical and seasonal trends. The goal was to grow TrustedHousesitters as a trusted brand within the sector.
These included How to keep pets safe in a heatwave and Pets at Christmas, which focused on keeping pets safe during the festive period.
The resulting press coverage is exactly what TrustedHousesitters was hoping to achieve, increasing their brand’s presence online. The results from our 12-month strategy were astounding!
The success of all this activity puts them in an excellent spot for further growth as we continue to collaborate and create more campaigns for them in the future.
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