Case Study
ShareFile is a subsidiary of Citrix, and is one of their core product offerings.
ShareFile’s main solution is secure file sharing for businesses, particularly those with large document requirements (e.g. contracts). Their main industries include finance, legal, business and construction.
They work in a competitive market with rivals such as Dropbox and SharePoint. They came to Search Laboratory because they wanted to improve rankings for their top keywords through a combination of link acquisition and technical improvements to their website. This included focusing on reducing the chances of keyword cannibalisation across their key pages.
To increase ShareFile’s backlink profile, and drive brand awareness in the US, we created a PR campaign which evaluated and highlighted which cities in America were the best for women to achieve business success. The campaign was based on the following data:
Links from top sites such as:
Coverage from publications such as:
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Case Study
Case Study
Case Study