The brief


Soliant Healthcare is a leading provider of healthcare jobs and medical staffing services in the US. To generate online coverage and drive links to Soliant’s website, our Digital PR team developed creative outreach campaigns that strategically combined data and heartwarming stories which led to fantastic brand growth results.


total backlinks achieved


increase in organic traffic


keywords have moved up an average of 11 positions on Google

The strategy


The strategy our Digital PR team implemented involved creating a series of campaigns that captured the media’s attention, on both a local and national scale, and reached a broad range of media outlets.

One of the primary objectives of these campaigns was to secure backlinks to Soliant’s education and healthcare pages. By gaining high-quality backlinks, they would significantly improve authority and SEO visibility for Soliant’s focus areas and website. As well as this, the teams wanted to improve Soliant’s keyword rankings on search engines.

By incorporating and strategically optimising certain keywords across the web pages, the aim was to amplify page visibility in search results and increase relevancy for search engine users. These dual strategies were designed to fortify Soliant’s online presence, strengthening backlink coverage for the brand.


Our solution


Over a six-month period, our Digital PR team executed three highly successful brand awareness campaigns. These gained considerable media attention and elevated Soliant’s brand visibility, as well as heightening public awareness to their services and expertise.

Campaign 1. The most inclusive school playgrounds in the USA


For the first campaign, the Digital PR experts aimed to recognise schools that exceeded basic accessibility standards with inclusive playgrounds that cater to a wide variety of needs. Examples of these inclusive features include braille for visually impaired students and sensory-rich structures for those with developmental disabilities.

Our teams spoke to Soliant’s vast community of speech-language pathologists, special education teachers, sign-language interpreters, teachers of the visually impaired, and other school support members to learn more about inclusive play. Utilising their expertise, our experts identified the top ten schools in the United States that had the best inclusive playground facilities based on several key factors including:

  • Utilisation of inclusive playground design core principles
  • Quantity and quality of play features
  • Any unique inspirations behind the development, funding, or naming of the playground.

Through our digital PR team directly speaking to people at the schools, they were able to uncover the heartwarming stories behind these playground designs.

This campaign strategy embraced both a regional and national approach. Our Digital PR team curated media lists, encompassing every relevant news publication within the featured playgrounds’ respective states, which then served as the foundation for outreach. After launching the campaign, the digital PR team received a total of 40 high-quality backlinks and strong media coverage for Soliant Healthcare. The outcomes included:

  • Garnering an estimated 668,000 views on social channels
  • TV coverage on NBC stations
  • Reaching a combined audience of 278 million people.

As a leading agency for health jobs at schools, Soliant applauds the collective efforts of educational systems, organisations, companies, and communities in developing these playgrounds. The company celebrates its commitment to ensuring equal opportunities for all students to play, learn, and grow together.


Campaign 2. The most beautiful hospitals in the USA


In this second campaign, Soliant was on a mission to find the “heart behind the hospital.” The public was able to vote for the top 20 most beautiful hospitals in the USA – whether that be the people, the program, or the architecture. Our team organised this whole campaign from the nominations to the announcement of the winner.

All 50 states participated in the nomination stage, and our experts thoughtfully crafted individualised press releases for each state, highlighting hospital colleagues’ heartfelt submissions. The public then voted for their favourite, leading to an eagerly anticipated announcement of the winner.

A photo of Providence hospital in Mobile, Alabama.
Providence hospital in Mobile, Alabama, the winner of the ‘Most beautiful hospitals in the USA’ competition.


Based on the unique design and tranquil surroundings, Providence Hospital in Mobile, Alabama, won the competition and for a prize, Soliant awarded a $5,000 donation to the hospital’s foundation.

The Digital PR team’s ability to engage numerous states and drive the promotion of this competition allowed for remarkable results which included:

  • Securing 67 backlinks
  • Reaching a combined audience of 1.2 billion individuals
  • Achieving an estimated 5.03 million views on social channels
  • Receiving media coverage on WKRG News, The Daily Review, Becker’s Healthcare News, and more.

“I cannot express enough how enjoyable it has been to work with Soliant as a content specialist. Their commitment to enhancing healthcare staffing is truly inspiring, and it has been a fantastic journey learning about their mission while boosting their brand visibility. It is a privilege to help bring their brand to the forefront of the industry and work with them to make a difference in the lives of the communities they serve.”

Ally Bolender, Content Specialist for Search Laboratory

Campaign 3. The best states for mental health in the USA


For their third campaign, Soliant aimed to gain deeper insights into mental health support disparities within communities and schools across the US. Our Digital PR team compiled a thorough report highlighting a range of metrics that included:

  • The frequency of bad mental health days
  • Availability of mental health services
  • Suicide rates among individuals 15-24
  • Unemployment rates
  • Incidents of violent crime
  • Access to exercise opportunities.

To highlight our findings, our experts created press releases with both national and state-specific perspectives, targeting our high-priority media outlets, which provided exceptional results:

  • Earning an impressive 91 backlinks
  • Achieving media coverage in Fox News, Forbes, and CNBC.



An infographic showing the best states for your mental health digital PR campaign for Soliant by Search Laboratory digital marketing agency.

The results


The cumulative results the teams delivered for Soliant, over a six-month period were truly remarkable and elevated Soliant’s brand coverage exponentially:

  • Gained a total of 192 backlinks
  • 19% increase in organic traffic
  • The ‘school healthcare jobs’ category page on their site has moved up 39 positions on Google
  • 1,450 keywords have moved an average of 11 positions on Google.

The success of these three digital PR campaigns has positioned Soliant exceptionally well for future growth, as our experts maintain collaborative efforts in creating digital PR campaigns on their behalf.


“Search Labs has been a pleasure to work with. Their digital PR campaigns have helped us to secure invaluable media coverage. They have engrossed themselves in our organizational mission and values to bring us meaningful blogs and press releases. We are very happy with the work they have done for us and are looking forward to our future with them.”

Naomi Griffin, Marketing Director for Soliant

Keen to grow brand awareness through strategic digital PR campaigns?Contact us to find out how