On-Site Content

Great web page content leads to exceptional SEO performance

Keyword rankings

On-site SEO services

Maximise content performance

Customer-centric content

Reporting

Results-focused strategies

At Search Laboratory, we use data to drive our content creation. Before planning your content strategy, we carry out an on-site SEO audit to identify opportunities for increased visibility.

We also consider what information your audience needs to know to convert. This allows us to plan and create on-site copy that is more than just a collection of interesting words.

Audience-centric content 

When a user lands on your site, it’s critical to speak to them in a way that will engage and resonate with them.

Our content creation services will help you to capture the attention of users who land on your site and nurture them along the customer path.

In-depth sector knowledge

We use our extensive cross-sector ecommerce and lead generation experience to craft the perfect message, describe the benefits, the features and what problems your business can solve for your target audience.

This whitepaper highlights what SEO looks like moving forward and how businesses can adapt, including:

  • Moving away from keywords towards topics, concepts and entities
  • Building content around intent
  • Optimising for zero click search results
  • Investing in automation and big data.

Talk to us in confidence about your content needsContact an expert

How we can help

We are well-versed in creating the following types of content for both B2C and B2B companies in any language:

  • Product page copy
  • Category page copy
  • Benefits-driven sales copy
  • Blog content
  • Conversion funnel copy

“SEO is our best channel and it’s down to the work we’ve done with Search Laboratory.”

Nicola Vidal, Head of Commerce, giffgaff 

Contact us today to discuss your on-site content needsContact us

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