Optimizely Experimentation Platform | Search Laboratory

Optimizely: The experimentation and experience platform

WHAT IS Optimizely ?

Optimizely is an experimentation and experience platform that allows businesses to increase performance sustainably through targeted A/B tests, multivariate tests, and personalisation. Impactful tests deliver data-driven insights that allows businesses to implement effective changes to web design, content, and the user journey.

Our conversion rate optimisation team use Optimizely to implement high-value, data-driven, user-focused experiments for clients, or work with businesses to carry out tests on Optimizely themselves to help them expand at scale.

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Why do Search Laboratory partner with Optimizely?

At Search Laboratory, we are driven to search for the truth in data, and Optimizely parallels this. Optimizely’s innovative data collection, analysis, and implementation methods were factors behind our partnership.

Another key reason we partnered with Optimizely is that they are the leading global business in digital experimentation, with offices in 20+ countries providing support to over 10,000 businesses through 700+ partners.

Optimizely partner of the year award
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We are Optimizely’s Experimentation Partner of the Year

 

In recognition of our work with Optimizely, Optimizely named us the 2023 Experimentation Partner of the Year. The award is testament to the hard work our team provides for clients and utilising the full benefits of the platform.

Jessica Dannemann

Chief Worldwide Partner Officer at Optimizely

“For Optimizely, the Search Laboratory partnership combines the strengths of both companies to offer businesses advanced tools for testing, optimising, and personalising their digital marketing efforts, leading to improved user experiences, higher conversion rates, and more effective marketing strategies. The partnership goes from strength to strength with Search Laboratory being named 2023 Experimentation Partner of the Year.”

Optimizely experimentation provides actionable solutions

Optimizely's web experimentation tools allow you to discover and solve various issues:

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Take the guess work out of optimisation – test to find the best user experience

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Create unique and targeted experiences for different audiences

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Increase revenue and lower acquisition cost without increasing spend

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Get actionable insights through experiments and Optimizely’s Stats Engine

How we can support you with Optimizely

As a Gold Optimizely partner, we can assist with:

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  • Starting your experimentation journey
  • Onboarding onto Optimizely
  • Getting the most from testing
  • Growing your team's maturity in the platform
  • Supplying resources to support current activities.

Leveraging Optimisation and Experimentation to Drive Growth

Download our on-demand webinar with Optimizely

In this on-demand webinar with Optimizely, we share how large-scale businesses can supercharge experimentation efforts to deliver genuine growth.

We illustrate how, when done right, Conversion Rate Optimisation enables organisations to stay ahead of their competitors and allows them to achieve prolonged success.

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Ready to grow your brand with our Optimizely partnership?Contact us and start your journey today