Find and engage the right customers in all markets and languages


Our expert programmatic advertising team combine sophisticated targeting with relevant first-, second- and third-party data, so we’re able to reach the right user, at the right time, on the right device.


We have been refining our data-driven approach to international online marketing since 2005, and our specialists use cutting-edge techniques to get best results from your programmatic ads.

Improving your programmatic display campaigns by utilising data


Data drives everything we do and allows us to ensure your budget is being spent in the most efficient way.


Our programmatic specialists are trained to improve the performance of your campaign through regular optimisations based on placement, device, bidding, frequency and audience data.

Full fee transparency


We are completely transparent in how we buy your media, how we manage your programmatic campaigns, and exactly how much of your budget is being spent on advertising.


We are proud to say we have always operated on a zero-margin policy for media spend, and we always will.

Download our latest online workshop to uncover how you can best preserve and enrich your data, gather valuable insights and utilise your first-party data to target your customers more effectively.


What you will learn:


  • How changes in privacy and cookie laws are impacting your analytics and ability to accurately track the customer journey
  • The effect this has on your ability to accurately track the performance of third-party advertising
  • How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

Struggling to gain visibility of your programmatic campaigns?Contact us today

Best in Paid Search & Biddable Media

Our team won Best in Paid Search & Biddable Media in the Marketing Masterclass Series: Best in Digital Awards 2021.


The award recognises the incredible cross-channel work we carried out in 2020 for the international software company, Appian. You can read more about the work we did in this case study.

best in paid search and biddable media - search laboratory and appian award

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““I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”

Nicola Vidal, Head of Commerce, giffgaff  

Some of our programmatic experts

A photo of James Kenny, Head of Programmatic and Paid Social, at Search Laboratory Digital Marketing agency.

James Kenny

Head of Paid Social & Programmatic

A photo of Gina Wisse, Assistant Head of Paid Social and Programmatic at Search Laboratory digital marketing agency.

Gina Wisse

Assistant Head of Paid Social & Programmatic

A photo of Pete Whitmarsh, Head of Paid Media at Search Laboratory digital marketing agency.

Pete Whitmarsh

Head of Paid Media

Find out how more about our programmatic advertising servicesContact an expert

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