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Digital Marketing Support for Private Equity Businesses

Expert advice from digital marketers to give you the confidence in your investment opportunity

Home Digital Marketing Strategy Digital Marketing Support for Private Equity Businesses

Digital marketing analysis

Strategic assessment of performance

International consultancy

Capability assessments

Ongoing support

Through a rigorous due diligence process, we review and quantify key digital performance indicators which allow us to assess where risks and opportunities lie in your potential investment.

We offer investors:

Expert digital analysis and support throughout the investment lifecycle, spanning pre- and post-deal
Strategic and tactical assessment of digital marketing performance and maturity to identify risks and opportunities for value creation
Assessment and quantification of channel level activities including SEO, paid search, social media, paid social, display and video ads
Consultation and recommendations around the international readiness and/or maturity
Analysis of web analytics, online funnels and user experience
Actionable recommendations to improve return on investment
Capability assessments of internal and agency marketing teams
Ongoing strategic consultancy.

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Digital experts

As a specialist digital marketing agency, we can provide expert analysis and advice based on over 15 years’ experience of working with clients across a range of sectors including retail, travel, financial services, technology and more.

We’ve audited hundreds of companies’ digital marketing campaigns from SMEs through to global enterprises, leading to improved performance and higher return on investment.

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We are trusted by:

Our solution

Our solution is scoped at the start of every engagement and, as a result, is completely bespoke to your needs. We will carry out a comprehensive analysis of digital performance across each online channel, for both your target/portfolio company and its competitors.

We then present our findings in a detailed report to highlight any gaps and opportunities, along with a priority list of actions and recommendations to improve performance. Our team can also provide ongoing consultancy to support you in implementing our recommendations and optimising performance.

A typical pre-deal investment due diligence engagement includes:

Assessment of digital marketing strategy and performance
Competitor analysis and industry benchmarking
Opportunity mapping, outlining priority-based recommendations to develop the business
Assessment of performance and potential of in-house teams
Assessment of agency partners
Overview of existing digital plans, including resources required.