Google Tag Manager 360

Advanced, scalable tag management for national and global enterprises

Audit and consultancy



We are tag management veterans


Search Laboratory is one of a handful of official Google Analytics 360 Suite sales partners. Our specialist analytics and data science team draws on decades of tag management experience with some of the world’s best-known brands.


Our services will help you leverage the advanced features of Google Analytics 4 360, part of the Google Marketing Platform, backed up by the security of a concrete service level agreement for your mission-critical marketing programmes.

Digital strategy and insight


We are not just analytics providers. We are a full service digital agency, so we can use our experience to ask the right questions of your data, and surface the right information to optimise across all channels.


Since 2005 we have recruited graduate and postgraduate mathematicians, economists and statisticians, and trained them to become digital marketing experts. Experts who will ensure that your tag management generates the insights that are of most value to your business.

Talk to us in confidence about your tag management goalsContact an expert

Google Tag Manager vs. Tag Manager 360


Tag Manager 360 offers all the benefits of Google’s free tag management solution, plus:

Google Tag Manager

Google Tag Manager 360

Perfect for.. Small to medium-sized companies Enterprises generating significant online revenues
Multi-user support

Rule-based triggers

Support for Google and non-Google tags

Supports web, mobile app, and Accelerated Mobile Pages (AMP)  

Workspaces for concurrent tagging projects

3 Unlimited
User and account administration Basic Google Analytics 360 Suite administration
Implementation services N/A
Support and services Search Laboratory Google Analytics 360 Suite enterprise-level SLA, delivered by Search Laboratory
Cost Free Contact us for a quote

How we can help


Our specialist tag management services include:

  • Auditing your current tag requirements, including data layer requirements
  • Creation of container tags based on best practice
  • Configuration of the container tags and standard tags within the container
  • Detailed testing to ensure all tags are firing correctly
  • Support to ensure you always have a number to call to ask any questions or get advice
  • Bespoke training to develop the capacity of your internal team.

“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”

Nicola Vidal, Head of Commerce, giffgaff 

Talk to us about a tag management auditContact us

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