Migrating from Adobe Analytics to Google Analytics 360 (Webinar)




What is this webinar about?


Knowing which analytics package to choose can be hard, especially when your business outgrows the capabilities of the free tools available, and then moving from one to another can sound daunting.

In this webinar, we assess two of the market leaders: Adobe Experience Cloud and the Google Marketing Platform to show you how easy it can be to make the move from Adobe to Google.

Watch our webinar on analytics migration now

What you will learn


  • The main differences between Google Marketing Platform and Adobe Experience Cloud and why you would choose either
  • How the different attributes of each platform match-up and why it’s not as complicated as it sounds to migrate
  • The exact formula to ensure a successful migration
  • How Search Laboratory and DMPG migrated a national publisher, with 53 brands and 30 apps, from Adobe Analytics to Google Analytics 360 in just four weeks


Ian Harris

CEO of Search Laboratory


Ian Harris is the founder and CEO of Search Laboratory, one of the largest independent digital agencies with offices in Leeds, London and New York. A mathematician by training, Ian set up Search Laboratory in 2005 to provide clients with transparent, evidenced-based digital marketing services. This highly analytical and ethical approach remains a core value in a business which now employs over 140 people and manages millions of dollars, pounds and euros of their clients‘ online media investments each month.

Steve Carrod

Head of Analytics and CRO at DMPG


Steve has been working in the digital analytics industry since 2005 and CRO/personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-side both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for analytics, TMS, CRO and personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

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