Your data contains powerful insights. However, browser updates and new data regulations make it harder to track cookies and therefore collect first-party data from your audience.
With the phasing out of cookies to track users across the web and different devices, we cannot see the full customer journey which led them to conversion. This makes it harder to know which channels and campaigns to invest in, in order to improve performance.
We can help you to preserve and enrich your first-party data while still respecting your audience’s privacy.
We specialise in using data engineering and data visualisation to deliver in-depth, actionable insights. Our data team works closely with our digital strategists to turn these insights into a digital marketing strategy that will help you to achieve your business goals.
Our team are experts at using the best and most relevant technology platforms to get more from your data. Whether you need help implementing Google Analytics 4, or bespoke data-driven attribution models built, we can help.
We are one of just a few UK agencies to be awarded the full Google Marketing Platform Sales Partner status, and we constantly review the market for the best and latest-third party tools to ensure we are using the right platforms to meet our clients’ needs.
We also have our own proprietary suite of tools which can be used for advanced data collection, analysis, and reporting.
From setting up Google Analytics to properly track your business objectives, to developing bespoke machine learning solutions, and building custom reports for all stakeholders, we can help you with any – or all – stages of your data journey.
We have a digital strategy team who are experts in analysing your data and building a bespoke strategy that will help you to achieve your wider business goals, not just single channel KPIs.
We can provide a range of consultancy and support services including:
As a Google Marketing Platform Sales Partner, we are one of a handful of agencies trusted by Google to carry out training across the technology stack. We offer beginner, advanced and bespoke training across all the Google platforms.
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“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”
Nicola Vidal, Head of Commerce, giffgaff
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