Case Study
Enterprise-level scalability
Goal-driven testing
Advanced audience targeting
Native integration with Google products
Deliver better experiences and improve cross-channel performance
Enterprise-level scalability
Goal-driven testing
Advanced audience targeting
Native integration with Google products
Google Optimize 360 is an enterprise-level optimisation tool which allows you to test different variations of your website and determine which variant works best for your target audience, as well as deliver a personalised experience to your customers.
Optimize 360 natively integrates with other key Google solutions including Google Analytics, Google Ads, Google BigQuery and tools within the Google Marketing Platform. These integrations make it easier to build experiments using real customer insights and identify how these variables impact your digital marketing activity.
Optimize 360 makes it easier than ever to build tests around your Google Analytics goals and metrics, so you can easily assess how variables impact your KPIs and contribute to achieving wider business goals.
With Optimize 360, you can run up to 100 experiments at any one time, with up to 36 variables and ten objectives per experiment. For enterprise-level websites with hundreds of complex pages, this gives greater flexibility to run more experiments across a wider scope of objectives.
“I am confident that our engagement with Search Laboratory will continue to have a huge impact on the business over time. If you are on the fence about working with the Search Lab’s CRO team – don’t be! You’re in good hands.’
Jessie Harris, Web Marketing Manager, MaritzCX
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As a Google Marketing Platform Sales Partner, we can sell and service Optimize 360, as well as build and manage your conversion rate optimisation product projects.
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