Integrated Marketing Channel Management | Search Laboratory

Integrated Marketing Channel Management

The right mix of channels for your goals, and the right technologies to manage them

Attribution modelling

Brand insight

Measurement tools

Joined-up digital marketing for a joined-up world

When your customers shop online they use a mix of channels and devices, so your campaigns need to follow them on their journey.

 

We ensure that your budget is invested in the optimal mix of channels to engage, convert and retain your ideal customers. Wherever they are, in whatever language they speak.

Technology to help you break down channel silos

 

We offer a range of integrated measurement and reporting tools, including those in the Google Marketing Platform, to help break down the silos that inhibit an integrated approach.

 

Whatever your operational model, we can provide the right technology to help deliver your immediate and long-term goals.

“They help us make decisions that are best for our business case, rather than the easiest or most profitable for them.”

Jenni Kuo, Search Marketing Manager, Kingston Technology

Talk to us in confidence about how we can helpSpeak to one of our team

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