An integrated marketing solution for enterprises


The Google Marketing Platform is a suite of tools which combines advertising and analytics, giving brands the ability to gain cross-channel insights and use these to deliver an integrated digital marketing strategy.

Join-up your digital marketing

Working with a GMP Sales Partner

As one of just a handful of trusted UK-headquartered Google Marketing Platform Sales Partners, we offer expert implementation, training and ongoing service support for Google Analytics 4 360, Search Ads 360 and Display & Video 360.


We are a full-service digital agency that offers paid search, SEO, display, social media, digital strategy and international services.

Why upgrade to Google Marketing Platform?

The Google Marketing Platform is home to the best tools and technology in the industry. Get access to deeper real-time insights, create and manage more targeted paid search and programmatic campaigns, and deliver a better customer experience, all in one integrated easy-to-use platform.


Download our Google Marketing Platform brochure

From gaining in-depth audience insights, to creating cross-channel campaigns, utilising the full Google Marketing Platform stack makes it easier than ever to create and action a data-driven integrated digital marketing strategy. And with a greater ability for cross-team collaboration and customisable dashboards within one interface, it’s perfect for brands who want a smooth strategy across in-house and external teams.

Analytics 360

Unsampled data. Custom dimensions and metrics. Data freshness. Data-driven attribution modelling. Increased functionality.


Get advanced insights and take your digital marketing strategy to the next level with Google Analytics 360.

Find out more

Video: Data preservation and digital marketing in a post-cookie world



Download our online workshop to uncover how you can best preserve and enrich your data, gather valuable insights and utilise your first-party data to target your customers more effectively.


What you will learn:

  • How changes in privacy and cookie laws are impacting your analytics and ability to accurately track the customer journey
  • The effect this has on your ability to accurately track the performance of third-party advertising
  • How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

Search Ads 360

Automated bidding. Cross-channel conversion tracking. Unified reporting. Manage multiple ad accounts, across multiple search engines, in one integrated platform.

Learn more about SA360

Display & Video 360

Combine Google data with first and third-party data to find and target new customers. Gain real-time insights on campaign performance and media spend.


Negotiate directly with premium publishers on ad inventory. Design and build creatives.


D&V360 has all the tools needed to manage end-to-end programmatic campaigns, in one easy to use interface.

Read more about D&V360

Tag Manager 360

Gain more control and greater flexibility with Google Tag Manager 360. One code; enterprise-level support and features.

Find out more

Looker Studio

Build and share custom reports that can be edited and accessed in real-time. With the ability to display multi-channel data side by side, Looker Studio enables you to gain holistic insights into your digital performance.

Want to know more?

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM

How can we help grow your business online?Ask us now

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