Report Lab

Data preservation and digital marketing in a post-cookie world (Online workshop)

What is this workshop about?

 

In this online workshop, our Head of Digital Strategy, Jimmy McCann, and our Head of Programmatic, James Kenny explore what the demise of third-party data means for advertisers and how you can adapt your digital marketing for a post-cookie world.

The workshop uncovers how you can best preserve and enrich your data, gather valuable insights and utilise your first-party data to target your customers more effectively.

Watch this workshop on data preservation now

What you will learn:

 

  • How changes in privacy and cookie laws are impacting your analytics and ability to accurately track the customer journey
  • The effect this has on your ability to accurately track the performance of third-party advertising
  • How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

 

Meet your speakers

 

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann, Head of Digital Strategy

 

Jimmy is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He has worked at a strategic level with global brands, including Citrix and Kingston Technologies.

A photo of James Kenny, Head of Programmatic and Paid Social, at Search Laboratory Digital Marketing agency.

James Kenny, Head of Programmatic

 

James has has been instrumental in the growth of the Programmatic department, and central to Search Laboratory becoming Display & Video 360 certified. James has extensive experience working with a variety of national and international clients and managed campaigns in 86 countries worldwide.

Download and stream our on-demand workshop here

 

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