The end of third-party cookies and the future of privacy (Podcast)
HomepodcastsThe end of third-party cookies and the future of privacy (Podcast)
This episode provides a background on what is happening in the world of privacy and attempts to make sense of it all. The team discuss the effects recent changes have had on tracking and analytics, as well as the performance of third-party advertising and what marketers should be doing in the face of these changes.
Topics of discussion:
What has been going on in the industry over the last few years, GDPR regulations and changes in cookie tracking coming into force, and why this is an area of concern for consumers and marketers alike
The impact all this has on analytics and how we are then able to target and advertise to users
The three main areas of impact on paid social and display advertising
and the potential workarounds and solutions available to advertisers.
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