The end of third-party cookies and the future of privacy (Podcast)

This episode provides a background on what is happening in the world of privacy and attempts to make sense of it all. The team discuss the effects recent changes have had on tracking and analytics, as well as the performance of third-party advertising and what marketers should be doing in the face of these changes.

 

Topics of discussion:

 

  • What has been going on in the industry over the last few years, GDPR regulations and changes in cookie tracking coming into force, and why this is an area of concern for consumers and marketers alike
  • The impact all this has on analytics and how we are then able to target and advertise to users
  • The three main areas of impact on paid social and display advertising
  • The potential workarounds and solutions available to advertisers.

 

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Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Angus Hamilton, Chief Technology Officer, at Search Laboratory digital marketing agency.

Angus Hamilton

Chief Technology Officer

A photo of Pete Whitmarsh, Head of Paid Media at Search Laboratory digital marketing agency.

Pete Whitmarsh

Head of Paid Media

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

A photo of James Kenny, Head of Programmatic and Paid Social, at Search Laboratory Digital Marketing agency.

James Kenny

Head of Paid Social & Programmatic

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