The changing landscape of data privacy and what marketers need to know (Podcast)

In this episode, the Search Laboratory experts unpack the findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys, while also exploring changes to data privacy, and its impact on analytics, marketing tracking, and execution.

Topics of discussion:

• The privacy updates in recent years and their implications for marketing
• Marketers’ awareness of these changes and their understanding of privacy regulations, and how they should be applied
• The degrees to which companies are complying with these privacy laws
• The evolution of existing and emergence of new privacy regulations and updates
• The latest technological updates and what marketers should be doing with their first-party data
• Insights into user sentiment and behaviour
• Cookie consent and the number of people opting in or opting out of cookie tracking.