The continued loss of cookies and the rise of data governance policies have accelerated the need for analytics platform innovations to piece online journeys back together.
Google Analytics 4 (GA4) empowers growing and enterprise-level businesses to build for a cookieless future, by offering machine learning-powered cross-platform and multi-device insights, which will shape your strategy and transform data into business growth.
In this on-demand online workshop, our Head of Analytics and Data Science, Paul Shearing explores the next-generation features and practical applications of GA4. Our Head of Digital Strategy, Jimmy McCann uncovers GA4’s solutions to cookieless challenges and the opportunities the platform can provide for brands. They also explain how, and why, you need to get started with your setup.
Jimmy is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. Jimmy has worked at a strategic level with global brands, including Ann Summers and Citrix.
Paul currently leads the operational analytics and data science team. Having started in paid search, Paul has also specialised in conversion optimisation and is an expert in Google Analytics. He works with clients to drive value from the platform and utilise its advanced features.
