Why you should start your Google Analytics 4 setup right now (Online workshop)

What is this workshop about?


In this online workshop, our Head of Analytics and Data Science, Paul Shearing explores the features and practical applications of Google’s next-generation analytics platform, Google Analytics 4 (previously App + Web) properties. Although currently released as a beta product he discusses the importance of getting set up right now, and how you can do so.


Our Head of Digital Strategy, Jimmy McCann will also cover some of App + Web’s next-level features not currently in Google Analytics, while providing a demo of the Advanced Analysis tool, cross-platform reporting and other features.

Watch this workshop on Google Analytics 4 (previously App + Web)

What you will learn:


  • Features and practical applications of App + Web
  • The benefits of App + Web over Google Analytics
  • Demo of some of the next-level features, including the Advanced Analysis tool and cross-platform reporting
  • Why now is the time to start your set-up
  • and how to put this into action.

Why you should start your App + Web setup right now

Meet the speakers



Jimmy McCann, Head of Digital Strategy


Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

Paul Shearing, Head of Analytics and Data Science


Paul has worked at Search Laboratory for over 14 years and currently leads the operational analytics and data science team. Having started in paid search, Paul has also specialised in conversion optimisation and is now an expert in Google Analytics 360. He works with clients, such as multi-channel retailer Studio, to drive value from the platform and utilise its advanced features.

Watch on-demand now

Why you should start your App + Web setup right now