What is Display & Video 360?

Campaign module

The Campaign module in DV360 is where you build and manage your media plan, from defining your budgets to choosing where your ads will be displayed. The module has a combined view feature which allows you to see all elements of a campaign in the same place, making it easier to monitor performance and make changes accordingly.

Audience module

The Google Display & Video 360 Audiences module offers a centralised view of audiences where you can build and manage audiences for your campaigns. It has an easy-to-use interface and features that make creating in-depth audiences quick and simple:

• The Audience Profile Analysis feature allows you to use and combine first-party data, third-party data and Google data to gather relevant insights about your audience and build combined audiences that are relevant to your campaigns
• The Activity Based Audience Builder allows you to build your audiences based on users’ activity, so you can target or exclude users based on their engagement with past campaigns for increased conversions.

Insights module

The Display & Video 360 Insights module contains all the information you need to monitor campaign performance and media spend; there’s over 65 dimensions and 145 metrics you can report on, and more than 20 types of reports available. All the data is accessible in real time, and you can build tables and graphs directly in the module, meaning you’re able to act quickly on insights and optimise your campaigns with immediate effect.

Creative module

DV360 makes it easier than ever to build and manage creative ads. The Creative module’s ‘Format Gallery’ has different ad formats to choose from and select. These can be easily customised in Ad Canvas to make engaging and on-brand display, audio and video ads.

For campaigns where you will be targeting multiple audiences, you can also create different variations of each ad and then target these towards the relevant audience. Tailored and data-driven/dynamic creatives are a great way to improve the performance of your programmatic campaigns due to their personalised nature.

Inventory module

This module allows marketers to access premium, brand safe digital inventory and negotiate deals directly with top publishers and broadcasters within Display & Video 360 Marketplace. There is a wider range of inventory in DV360 than in Google Ads, as well as advanced fraud prevention to ensure you are not spending money on invalid clicks (click fraud) or appearing on sites which might harm your brand.

Additionally, the Inventory module contains a planning tool for campaigns, which allows you to plan out display and YouTube campaigns. You can plan targeting, review budgets, and get a forecast of likely reach based on your planned audience and spend.