Google Digital Marketing Maturity Consultation

Benchmark yourself against your industry peers and find out how you can take your marketing to the next level

What is the Google Digital Marketing Maturity Framework?

Google has worked with Boston Consultancy Group (BCG) to develop a self-assessment tool which identifies where your business sits on the road to succeeding full data-driven marketing and attribution. At the end of the assessment, you will receive a fully customised report outlining actions for improvement.

The report benchmarks your digital marketing activity based on five key areas (attribution, audiences, assets, automation and organisation) and gives bespoke actionable insights into what you should do to move from a Nascent (beginner) to Multi-Moment (super-advanced) brand.

Why is this important?

In a world where more and more of us have multiple devices and our interactions with brands are across multiple touchpoints, being able to join up customer data to attribute marketing activities effectively is what sets companies apart from their competition.

From the research, Google and BCG also found that companies leading the way in multi-moment marketing see 30% cost efficiency savings and a 20% increase in revenue.

Only 2% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.

BCG and Google: ‘Mastering Digital Marketing Maturity’ 2018

We can help you with the journey

As a Google Analytics Sales Partner, we help companies increase their digital maturity scores, and we want to help you too. We are offering a free consultation to go through your benchmark report. We can help you to prioritise the actions that will give you the best and quickest results and take you to the next level with your marketing – allowing you to take advantage of the competitive edge data-driven marketing attribution will give you.

After filling in the form below, one of our team will get in touch with you to learn more about your current marketing activities and go through the next steps.

Book consultation now

What can you do to improve your maturity level in each area?

 

Attribution

Assets and ads

Audience

Automation

Organisation

Attribution

  • Cross-channel dashboarding, which gives real-time insights into the business goals you report on
  • Omni-channel measurement strategy, which takes in online as well as offline and CRM data to give a holistic picture of attribution
  • Advanced attribution that moves away from last-click methods to data-driven.

Assets and ads

  • Website content testing and personalisation based on specific user segments
  • Creation, project management and deployment of dynamic creatives.

Audience

  • Integrating CRM data, such as loyalty cards and past purchases, to inform future marketing and bid decisions
  • Predicting lifetime value and sales probabilities
  • Joining online and offline data to see how digital marketing affects offline sales.

Automation

  • Automating paid search bidding to take advantage of the latest machine learning advancements
  • Automated display campaigns that use audience and contextual data to deliver the right messages at the right time.

 

 

“We’re really pleased with the work Search Laboratory has carried out and look forward to reaping the benefits of using the Google Analytics 360 platform.”

Digital Analytics Manager, Ann Summers 

Organisation

  • We can offer bespoke training on a range of digital marketing areas. Our Google Analytics training courses have different options dependant on your skill level and will help you measure what is important to your business and make better marketing decisions based on data.

Working with a Sales Partner

As one of just a handful of trusted UK-headquartered Analytics Sales Partners, we offer expert implementation, training and ongoing service support for Google Analytics 360, Search Ads 360, Display & Video 360 and Optimize 360.

We are a full-service digital agency that offers paid search, SEO, display, social media, digital strategy and international services. Whether you need help turning insights into strategy, executing an integrated digital strategy, or delivering a higher ROI, we will work with you to ensure your business goals are met.

Book your consultation now