Case Study
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A leading multinational SaaS company, specialising in a range of digital transformation solutions, had been struggling with organic performance in various territories. The business wanted to increase page and domain authority in these specific markets and, by doing so, increase keyword rankings.
An additional goal was to identify topics where the business could become more of an authority and use these insights in more international campaigns. After increasing non-branded clicks for another SaaS company, our International SEO, Technical SEO, and Translation teams used this experience to their advantage and set to work.
The main goal for the teams, between May and July 2023, was to optimise informational pages and offer recommendations on how to optimise on-page content for each market. Our teams also needed to consider cultural and linguistic differences to ensure content was localised correctly.
Discovering the keywords that posed the highest opportunities, then creating localised content that matched up with the business’s priorities was essential in increasing organic performance and achieving this goal. To understand the best opportunities to increase organic performance, our experts developed a strategy that integrated international SEO, technical SEO, and website translation teams:
The teams used numerous tools to research target keywords: Google Search Console, Adobe Analytics, and Search Laboratory’s proprietary tool SEOLab.
On the US version of the website, our teams:
On the German version of the client’s website, our experts:
On the client’s French version of their website, we:
The integrated strategy our teams developed achieved remarkable results for the client in the United States:
During May and July 2023, the key results our experts gained for the business in Germany included:
Three of the results our team’s achieved in France for the client included:
Through this integrated and strategic approach, our expert teams achieved the client’s goals of improving and increasing organic performance in these three territories, compared with the results in 2022.
Our in-person event, “Future Trends of SEO”, on Tuesday 15th October at the Everyman Cinema in Manchester, will explore how organic has evolved and our panel of experts will discuss the opportunities stemming from these shifts.
Attendees will also hear:
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Case Study
Case Study