Insights
Nicola studied journalism at university due to her fascination with people’s stories. She began her career in digital marketing for a professional services company, where she had to ghostwrite for board members to send to the press.
Shortly after this role, she joined Search Laboratory as a Content and Digital PR Executive so she could continue helping brands to have a personality that people can engage with. She was made part of the management team in the content department and led her teams to create award-winning campaigns.
Nicola moved to the International department to take on the role as the Head of International where she could further explore cultural differences and marketing practices around the world. Nicola leads our international digital marketing team of native linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behaviour, with her team working in over 35 languages including Citrix, Office Depot and Hootsuite.
Nicola has spoken at numerous industry events on how businesses can expand internationally. She relayed her top five international digital marketing fails at a series of Digital Summit conferences in Seattle, Boston, Chicago, Raleigh and Dallas.
Nicola has contributed to industry publications such as IMRG, The Drum, and European Business Magazine on topics such as cross-border commerce and expanding internationally.
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