Unlocking future-proof solutions for B2B marketers (Podcast)


In this episode, the team deep-dives into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insightful perspectives on what it takes to succeed in the B2B world.

They explore the role of cutting-edge technologies like AI and machine learning in modern marketing and speculate on how these tools will shape the future of the field. This is a must-listen for anyone looking to stay ahead of the curve in the ever-evolving world of B2B marketing.


Topics of discussion:


  • The shift to an audience-first strategy, new customer acquisition and engaging different decision-makers
  • The impact of limited tracking on the customer journey and marketing touchpoints
  • Surfacing the most important business data and insights to enable the best action
  • Centralising data and using machine learning to fill in the blanks.


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Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Laci Wiggins, EVP Americas at Search Laboratory digital marketing agency.

Laci Wiggins

EVP Americas

A photo of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

Dave Howlett

Head of Data Science

We’re also joined by…


Heidrun Luyt, Global Chief Marketing Officer at Pipedrive


Heidrun Luyt is the CMO at Pipedrive, the easy and effective sales CRM for small businesses, where she is responsible for driving the company’s global business growth ambitions. Prior to joining Pipedrive, Luyt spent seven years at IG Group, a global FTSE250 fintech organisation, where she served as CMO and transformed marketing into a highly effective and strategic business asset. Luyt has also run transformation programs in the retail, consumer goods, and health and leisure sectors, including driving marketing digitalisation at Europe’s largest health and fitness operator, David Lloyd Leisure, and developing the e-commerce strategy for premium cookware manufacturer and retailer, Le Creuset.

David Enwright, Marketing Director at Post Office Ltd


David Enwright is Marketing Director for Post Office, one of the UK’s most iconic brands supporting people across the UK. He has played a major role in many iconic brands including HSBC, NatWest, Allianz and now Post Office, all focused on continuously improving products, services and experiences for customers.

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