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This episode of the Search Laboratory podcast features excerpts from the Q&A panel that took place at our event, the Future Trends of Organic Search.
David Slater, Group Head of Growth and Marketing at Havas Media Network, was joined by Alex Wall, Digital Performance Manager at Haier Europe, Jason Paget, Director of Marketing at Booking.com, and Adam Rowley, Head of SEO at TrustedHousesitters, to discuss what the evolving SEO landscape means for their respective industries.
Alex, Jason, and Adam highlight how changes to search algorithms and the implementation of generative AI are creating both excitement and concern among SEO professionals. The panel also discuss how brands can future-proof their primary business goals through effective optimisation and experimentation, helping marketers better understand how users are consuming content in this new age of Search.
Listen below and follow our podcast on Spotify.
As Digital Performance Manager at Haier Europe, Alex oversees all traffic to their e-commerce websites. Alex has over 10 years of experience in digital and e-commerce, having previously worked in similar roles at BT and Regatta.
As Director of Marketing for Organic, Jason leads Booking.com’s organic and landing page experiences strategy for their global customer-facing product set. Jason has over a decade of experience in SEO.
As Head of SEO for TrustedHousesitters, Adam has extensive experience across e-commerce, SEO, content marketing and outreach. With over a decade of experience, Adam has worked in similar roles at companies such as Search Laboratory and Gear4Music Ltd.
Our Future of SEO report looks at key challenges in the current organic search landscape and provide actionable guidance on how to overcome these problems in the future.
By analysing the changes to ranking signals to considering the impact that generative AI is having in SEO, we share methods marketers can adapt that will enhance organic search strategies, leading to sustainable and future-proofed success.
