Combining Paid Social and Creative (Podcast)

In this episode, Senior Creative Studio Manager Mark Wiggins is joined by Assistant Head of Paid Social & Programmatic Gina Wisse, Paid Social & Programmatic Consultant Greg Gould and Dan Cayzer (at the time of recording Paid Social and Programmatic Account Manager). Together they discuss how paid social and programmatic campaigns combine together with creative work to achieve results and how they track the success of campaigns.

 

Never miss an episode subscribe or follow us on Apple or Spotify.

Listen on Spotify

 

 

Joining this podcast are:

A photo of Mark Wiggins, Senior Creative Studio Manager at Search Laboratory digital marketing agency.

Mark Wiggins

Senior Creative Studio Manager

A photo of Gina Wisse, Assistant Head of Paid Social and Programmatic at Search Laboratory digital marketing agency.

Gina Wisse

Assistant Head of Paid Social & Programmatic

A photo of Dan Cayzer, former Paid Social and Programmatic Account Manager at Search Laboratory digital marketing agency.

Dan Cayzer

Paid Social & Programmatic Account Manager

A photo of Greg Gould, Paid Social and Programmatic Consultant at Search Laboratory digital marketing agency.

Greg Gould

Paid Social & Programmatic Consultant

Interested in revamping your programmatic campaigns?Get in touch with us to see how we can help you

Related resources

Should you be using machine learning to write your content?

Read article

Does ChatGPT have a place in content production?

Read article

The perks and pitfalls of social media marketing (Podcast)

Read article