In this episode, Creative Studio Manager Mark Wiggins is joined by Assistant Head of Paid Social & Programmatic Gina Wisse, Paid Social & Programmatic Consultant Greg Gould and Paid Social & Programmatic Account Manager Dan Cayzer to discuss how paid social and programmatic campaigns and creative work combine together to achieve results, how they track the success of campaigns and what they expect to see in the next 12 months.
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