In this episode, the team discuss how paid social and programmatic campaigns and creative work together to achieve results, how they track the success of campaigns and what they expect to see throughout 2023.
In this episode, the team discuss some of their favourite marketing campaigns of 2022, some of the new trends that have taken off and what we can expect to see more of in 2023.
In this episode, Creative Studio Manager Mark Wiggins is joined by Head of Creative Niki Lancaster, Digital PR and Social Media Specialist Evie Somers and Search Labs’ own Social Media and Community Manager John Whitehead for a discussion about social media marketing.
The first episode of ‘Something and Nothing’ sees the team tackle brand collaboration, discussing some hits and misses, as well as how relevant they are as a tactic in the modern marketing world. Plus, lockdown obsessions are on the agenda, as well as a debate about digestives!