Future-proofing analytics online workshop: setting up for success with Google Analytics 4 (GA4)

What is this workshop about?

This workshop will explore why Google Analytics 4 (GA4) is different from other analytics platforms and how it provides advanced solutions to cookieless challenges.

We will uncover how to maintain the richness of your data and future-proof your analytics using first-party data.

Our Head of Digital Strategy, Jimmy McCann, will also showcase opportunities and practical business applications of the platform.

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What you will learn:

Why using GA4 allows for improved measurement capabilities, intelligent spending and, ultimately, improved efficiency and results
Why the numbers are different compared to Universal Analytics
How to future-proof your analytics with first-party data
An overview of the differences between the free version of GA4 and the paid-for 360 version
The opportunities, use cases and practical business applications of the platform for different businesses.

Meet your speaker

Jimmy McCann, Head of Digital Strategy

Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

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