This workshop will explore why Google Analytics 4 (GA4) is different from other analytics platforms and how it provides advanced solutions to cookieless challenges.
We will uncover how to maintain the richness of your data and future-proof your analytics using first-party data.
Our Head of Digital Strategy, Jimmy McCann, also showcase opportunities and practical business applications of the platform.
Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on cross-channel digital strategy. Jimmy regularly contributes to industry publications, including The Drum, and has worked on a strategic level with global brands.
