TollFreeForwarding.com is a telecommunications company based in Los Angeles, providing international toll-free, local and virtual numbers. TollFreeForwarding.com came to Search Laboratory after their visibility dropped significantly because of penalties obtained from Google Penguin and Panda updates.
The objective of the campaign throughout 2016 has been to recover positions and visibility and then grow this progressively, leading to higher conversions. This has been combined with future-proofing the website against future penalties and algorithm changes. The emphasis was focused on removing the key black hat tactics that Google had targeted with algorithm updates, while a specific focus was on building quality and natural link targets across the website to have a positive impact on overall authority and website health.
Search Laboratory’s initial focus for SEO was to do a website audit of the client’s backlink profile. The client had historically acquired toxic links and required intense monitoring across several months. This was due to significant volumes of bad links being uncovered on a frequent basis. Search Laboratory carried out the following work:
Additional work includes:
Content and Online PR focus across the past 12 months has been to create insightful and relevant content towards business publications. This was a key focus for the client as B2B is the most profitable area from leads.
This was achieved through:
Nearly 8000 domains have been disavowed in total showing the extensive amount of work undertaken.
Coupled with other SEO activity and COPR, this has led to the following results: