Digital marketing trends and predictions for 2022 (Podcast)

In this episode, the team is joined by Julia Munder, International Marketing Director of luxury leather goods brand Maxwell-Scott. In the face of a cookie-less landscape, the next generation of Google’s Analytics and marketplaces’ immense growth, together the team discuss the current and emerging trends of 2022, with an eye towards retail.

Topics of discussion:

• How privacy and cookies are still a hot topic and some of the proposed solutions out there, including FLoC
• The next-generation measurement and tracking solutions provided by Google Analytics 4
• The importance of zero and first-party data, making the most of the data you have and coming up with new and creative strategies to capture data
• The rise of walled-gardens in paid advertising
• Google’s Core Web Vitals website ranking factors and the increasing emphasis on UX and site speed to improve conversion rates
• Building out content that matches users search intent and for all stages of the funnel and the importance of video content
• The continuous move to more automation in paid advertising, the growth of marketplaces
• and much more…

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