Black Friday 2021 predictions, trends and opportunities for brands (Podcast)

In this episode, the team discuss the lessons learned from last year’s holiday season, the trends across digital channels and their predictions on the role of the high street this year.


They recommend strategies to maximise your Black Friday sales, including taking into account the lifetime value of a customer, best practices for using automated bid strategies, adapting a bespoke media strategy for marketplaces and tapping into audiences’ discovery mindset. The team also cover the implications of privacy, with users opting out of cookies and the effect this has on retargeting and audiences.


Topics of discussion:

  • What trends did we see in the last holiday season and what learnings can we take into this peak sales period
  • Predictions on what role the highstreet will play and whether consumers will flock back to stores
  • How consumer behaviours are changing and what retailers can do to adapt and serve these new expectations
  • Strategies to maximise sales across your digital channels
  • How privacy regulations play into all of this.


Never miss an episode subscribe or follow us on Apple or Spotify.

Listen on Spotify

Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

Gina Wisse

Assistant Head of Paid Social & Programmatic

Sandy Bates

Senior PPC Account Manager

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

George Walne

Head of Marketplaces

Related resources

Data preservation: digital marketing in a post-cookie era

Read article
Get the latest digital marketing insights delivered to your inbox