Unlocking retail data to drive true business growth (Podcast)

This time on the Search Laboratory podcast, the team discuss key issues retailers face, such as stock issues and returns, establishing the impact of product margins, and revenue versus profit. Listen in as the team explore the importance of tracking the right data to unlock the insights that will power true business growth.

 

Topics of discussion:

 

  • The pandemic’s influence on consumer behaviour
  • The decline in footfall in the travel and retail sectors
  • Customer lifetime value and online privacy, finding a balanced approach to targeting interested customers without being intrusive 
  • How the demise of cookies and degradation of data have made attribution and knowing where to invest marketing budgets more complex
  • Optimising towards profit versus revenue to break through a performance plateau.

 

Never miss an episode subscribe or follow us on Apple or Spotify.

 

 

Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Anita Klinkosz, Audience Architect at Havas Media Network, and formally a member of Search Laboratory digital marketing agency.

Anita Klinkosz

Digital Strategist (now Audience Architect at Havas Media Network)

A photo of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

Dave Howlett

Head of Data Science

We’re also joined by…

 

Raymond Yao, Senior Marketing Lead APAC at Mulberry

 

Having lived and worked in China, Hong Kong, and London, Raymond Yao is an experienced marketing expert with a wealth of experience across content strategy, brand and digital marketing, and campaign roll-out. He is currently working at Mulberry as a Senior Marketing Lead with previous experience at Selfridges overseeing global marketing activities across Greater China, Middle East, and the US.

Mark Harrison, Ecommerce Manager at Salonwear Direct

 

Currently Ecommerce Manager at Salonwear Direct and Uniforms4Healthcare, Mark has over 7 years’ experience in a variety of different sectors and in both the B2B and B2C markets.

Do you need help unlocking the potential in your retail data?Get in touch to find out the solutions we can offer you

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