The COVID-19 crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, the team discuss how to know when to ramp marketing back up again and the various different tactics that may be required.

Topics of discussion:

• How to recognise when to ramp up marketing again by monitoring demand and search trends
• The shifts in conversion rates across industries
• The impact across various channels
• Being aware of sentiment and messaging during a time of crisis
• The long-term effect of the pandemic on consumer trends and the rate of digital adoption

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