Kick-starting your marketing in a post-pandemic world (Podcast)

The COVID-19 crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, the team discuss how to know when to ramp marketing back up again and the various different tactics that may be required.

Topics of discussion:

  • How to recognise when to ramp up marketing again by monitoring demand and search trends
  • The shifts in conversion rates across industries
  • The impact across various channels
  • Being aware of sentiment and messaging during a time of crisis
  • The long-term effect of the pandemic on consumer trends and the rate of digital adoption

 

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Joining this podcast are:

Ian Harris

Founder and Executive Chairman

Pete Whitmarsh

Head of Paid Media

Jimmy McCann

Head of Digital Strategy

Rob Marsden

Former Head of Digital – Earned and Owned

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