In this episode, the team is joined by Heidrun Luyt, former Chief Marketing Officer of FTSE 250 online trading firm, IG Group. Together they discuss what business intelligence actually is, the ways in which data gathering has transformed over the years and how a myriad of data sources are then used to create a data-driven digital strategy. The episode explores examples of what can be done with BI and the various tools that can be used at different stages in your business intelligence journey.
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Heidrun has significant international marketing strategy and delivery experience across the fintech, retail, consumer goods, and health and leisure industries.
In her former role as Chief Marketing Officer for FTSE 250 online trading firm, IG Group, Heidrun led her teams to drive high commercial impact, optimising return on investment by following an end-to-end marketing strategy, enabled by clear customer and marketplace insight, agile experimentation, technology and data.
