What is Business Intelligence and how can it transform your business? (Podcast)

In this episode of the Search Laboratory podcast, the team explores what business intelligence actually is, the ways in which data gathering has transformed over the years and how data sources can be used to create a data-driven digital strategy. The team also discusses examples of what BI can do and the various tools that can be used at different stages in your business intelligence journey.

Topics of discussion:

• The evolution of data gathering and reporting
• How to know when you need better infrastructure for your data
• How to enrich and visualise your data
• Real case examples of what you can do with BI on a business level
• The impact business intelligence can have on your bottom line.

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