In this episode of the Search Laboratory podcast, the team explores what business intelligence actually is, the ways in which data gathering has transformed over the years and how data sources can be used to create a data-driven digital strategy. The team also discusses examples of what BI can do and the various tools that can be used at different stages in your business intelligence journey.
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Heidrun has significant international marketing strategy and delivery experience across the fintech, retail, consumer goods, and health and leisure industries.
In her former role as Chief Marketing Officer for FTSE 250 online trading firm, IG Group, Heidrun led her teams to drive high commercial impact, optimising return on investment by following an end-to-end marketing strategy, enabled by clear customer and marketplace insight, agile experimentation, technology and data.
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