What is Business Intelligence and how can it transform your business? (Podcast)

In this episode of the Search Laboratory podcast, the team explores what business intelligence actually is, the ways in which data gathering has transformed over the years and how data sources can be used to create a data-driven digital strategy. The team also discusses examples of what BI can do and the various tools that can be used at different stages in your business intelligence journey.


Topics of discussion:

  • The evolution of data gathering and reporting
  • How to know when you need better infrastructure for your data
  • How to enrich and visualise your data
  • Real case examples of what you can do with BI on a business level
  • The impact business intelligence can have on your bottom line.


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Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Mike Walkden, Head of Business Intelligence, at Search Laboratory digital marketing agency.

Michael Walkden

Head of Business Intelligence

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

We’re also joined by…

Heidrun Luyt, Former CMO of IG Group


Heidrun has significant international marketing strategy and delivery experience across the fintech, retail, consumer goods, and health and leisure industries.

In her former role as Chief Marketing Officer for FTSE 250 online trading firm, IG Group, Heidrun led her teams to drive high commercial impact, optimising return on investment by following an end-to-end marketing strategy, enabled by clear customer and marketplace insight, agile experimentation, technology and data.

Interested in developing your data-driven strategy?Contact us to hear how we make it work for you

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